$240 HTC Desire 616 launches in Asian markets

July 7, 2014
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HTC Desire 616 White

HTC is proving to be a serious player in the mid-range smartphone market with its latest Desire series, offering up some high quality hardware at a more modest price point than its flagship One handsets. The latest smartphone in this series is HTC’s Desire 616, which launched in China over the weekend and has just gone on sale across the rest of Asia and in Russia.

As originally rumored, the Desire 616 is a 5 inch handset that comes with a 720p display. The device also comes packing MediaTek’s eight core processor, which is clocked at 1.4 GHz. Other hardware specs include 1GB of RAM, 4GB internal memory, microSD card support for an additional 32GB of memory, an 8 megapixel rear facing camera which can record 1080p video, and a 2 megapixel front facing camera. There is a 2000mAh removable battery inside, as well as dual-SIM compatibility. On the software side of things, the Desire 616 runs Android 4.2.2 (Jelly Bean) and the Sense 5.5 UI, which comes with HTC’s Blinkfeed and Zoe software.

Prices for the smartphone differ slightly according to the sales region, but the Desire 616 is retailing for S$298 in Singapore, which works out to just US$238. Unfortunately, HTC currently doesn’t have any plans to sell the handset outside of the Asian market.

HTC says that it is looking to beef up its portfolio with a new device each quarter for the rest of the year, as part of its strategy to tap into the mass market appeal of mid-range handsets. Do you think that HTC is onto a winner with smartphones like the Desire 616?

Comments

  • Replicant Jason Booth

    Hmmm only 2000 mah? Seems a tad on the anemic side.

    • Sachin

      With 720p screen. I think it will be a decent battery.

      • Replicant Jason Booth

        Yeah, decent at best. I suppose with its lesser power thirsty processor and pushing less pixels it’ll even out.

  • Sachin

    HTC should increase their marketing budgeting if they wanna sell huge.

  • Jayfeather

    Too much money. Lower the price.

  • Johnny

    Gotta say HTC make good looking phones, even though this is a mid range phone it’s a lot better looking than some high range phones out there.

  • J_Pod

    No boomsoundesque front facing speakers? I know it’s supposed to be a budget phone but if they added those in they could easily rationalize that price for it that they’re asking.

  • BatDroid

    Android 4.2.2 ??? HTC haven’t you learnt anything. Though I love sense ux and blinkfeed I have to say it’s bit disappointing to see the way low end smartphones are being treated especially in emerging markets like India. Moto X/G/E will still be my favorites phones for the time being. I hope the Moto G+1 be a little more sleek with same specs and a micro-SD card slot and nail these tidbits to ground together with the arrogance of their manufacturers.

  • belfmont

    Anyone stopped reading after the word MediaTek? :D

    ..just curious..

    • Pairate

      Explain to me why are mediatek processors THAT bad?

  • nightfire

    why isn’t htc releasing any of their desires or the htc one e8 in the us?

  • Eddy

    The 616 is sturdy enough and doesn’t feel like it’s going to fall to bits. It does have an excellent display, a great camera and great battery life for a low-end phone. It’s not the fastest phone on the block, but it’s fast enough for most. It also has the power of Google and the Android ecosystem behind it.