HTC is proving to be a serious player in the mid-range smartphone market with its latest Desire series, offering up some high quality hardware at a more modest price point than its flagship One handsets. The latest smartphone in this series is HTC’s Desire 616, which launched in China over the weekend and has just gone on sale across the rest of Asia and in Russia.
As originally rumored, the Desire 616 is a 5 inch handset that comes with a 720p display. The device also comes packing MediaTek’s eight core processor, which is clocked at 1.4 GHz. Other hardware specs include 1GB of RAM, 4GB internal memory, microSD card support for an additional 32GB of memory, an 8 megapixel rear facing camera which can record 1080p video, and a 2 megapixel front facing camera. There is a 2000mAh removable battery inside, as well as dual-SIM compatibility. On the software side of things, the Desire 616 runs Android 4.2.2 (Jelly Bean) and the Sense 5.5 UI, which comes with HTC’s Blinkfeed and Zoe software.
Prices for the smartphone differ slightly according to the sales region, but the Desire 616 is retailing for S$298 in Singapore, which works out to just US$238. Unfortunately, HTC currently doesn’t have any plans to sell the handset outside of the Asian market.
HTC says that it is looking to beef up its portfolio with a new device each quarter for the rest of the year, as part of its strategy to tap into the mass market appeal of mid-range handsets. Do you think that HTC is onto a winner with smartphones like the Desire 616?