HTC plans to dramatically cut phone pricing in hopes of driving up sales

by: Andrew GrushAugust 22, 2012

HTC is in major fiscal trouble, no point in denying it. They’ve had some great phones over the years, but recently the company has had failure after failure, throwing them behind in innovation and thus driving down sales.

According to industry supply chain resources, HTC has decided to take drastic measures in attempts to turn a profit, which includes slashing the prices on all of its model ranges. This doesn’t just mean current devices either, even upcoming Android and Windows Phone 8 devices will start with smaller price points than originally planned.

This is great for consumers because it means they’ll have an opportunity to get a good phone for a cheaper price, but ultimately it spells further doom for HTC. Slashing prices down dramatically isn’t a fix, it’s only a measure used as a stay of execution, so to speak. What’s needed to turn it around? A good start would be to focus on innovative handsets, like they used to be know for. If continued rumors of a Facebook phone built by HTC prove to be true, that could help them regain a little bit of lost momentum as well.

If HTC continues to head south it is likely that they will either close shop for good or sell themselves off to the highest bidder. Would you miss HTC if it does in fact perish?

Right now, it’s hard to say what the future for HTC will look like. Companies come back from major slumps all the time. Is all this doom and gloom uncalled for, perhaps HTC is in fact due for a comeback?

  • dinmab

    facebook phone ? dont think so. already sense does integrate contacts beyond that i dont kno what kind of fb integration anyone would like. htc shld market their products well. and price them in par with samsung phones.

  • IncCo

    I would definitely miss HTC if they went bankrupt, competition is a good thing, and I do like their phones in some aspects.

  • petersinnott

    HTC better get with the game and really release 4.0.4 for my UK HTC One X.
    Pretending to isn’t the best way to make me consider HTC for my next device.
    Not that I’m sure HTC will exist in 2 years.

  • Hikari0307

    I haven’t been a HTC phone fan for a long time now, but if they went bankrupt, what other Android manufacturer would have most of their Android devices pitted against Samsung~~
    Other OEMs though good don’t command the same brand recognition in the Android world as the two.
    Won’t miss them, but them being there is good for competition. If things goes on, they might end up falling like Nokia or RIM.
    Samsung has become to high of a wall for them to climb easily, but if they want to climb it, their high end phones should not compromise on basic stuff like batteries and expandable storage etc. saying consumers are ok with it.

  • how about firing the CEO / CFO for making some dumb ass decisions and further sinking HTC into near existence!

  • Sam

    I wouldn’t miss them at all. I bought their HTC Flyer tablet last year with Gingerbread running on it. Then they upgrade it to Honeycomb and now my tablet is worse than before. GPS is no longer working and more issues to mention. What’s worse is that I cannot downgrade back to Gingerbread and they refuse to fix what they broke. I spent more than $600 on it (including the S Pen) and they have abandon all support on it. This is why they FAIL! Wake the F up HTC!

  • Abir

    I have been saying it for months, htc does not make the best phones but price their phones higher than competition, this might have been okay for business 2 years ago when people would have paid a premium for an android phone as not many were around but in today’s market htc phones just stand out for their bloated price in my opinion and as an htc user i can also tell that their phones come with tons of problems and also the lack of updates(tho its the case with every manufacturer :( )