HTC Connect becomes official, to take on Apple’s AirPlay

by: Chris SmithJune 26, 2012
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AirPlay is an iOS feature that allows Apple mobile device owners to wirelessly connect to big screen TV hooked up to an Apple TV box to stream videos or play games on a bigger display or to other compatible electronics that can stream music. If you own an HTC Android device and would love to use such functionality yourself, then you’ll certainly be happy to hear that HTC has announced its own AirPlay alternative called HTC Connect.

According to the official press release, “for consumers, HTC Connect will mean high-quality, wireless audio and video sent through their HTC smartphones to their compatible in-home and in-car electronics.” But in order for the feature to work, users will need access to such products, capable to connect to their Android devices via HTC Connect.

HTC hopes to work with various companies that produce consumer electronics capable to connect wirelessly to other devices in other to stream audio and video files and we’re certainly interested to see what the first HTC Connect-ready products coming from them will be.

The first company to sign up for HTC Connect certification is Pioneer Electronics, which will have a variety of DLNA-capable audio and video receivers and wireless speakers in stores this year, ready to deliver a “seamless and consistent audio streaming and control experience.”

However, we don’t have at this time actual details about Pioneer’s future HTC Connect-ready devices, let alone prices or release dates.

Related: Learn how to connect your iPad to your TV.

Also worth pointing out is the fact that the HTC Connect program only supports DLNA connectivity so far, but HTC plans to also offer support for Bluetooth and NFC, wireless speakers and car audio and video features in the future.

As for the smartphone component that will be needed to initiate HTC Connect streaming, the press release doesn’t make any references to it, so we’re just going to have to wait for the first HTC Connect devices to hit stores before we can give you more details about how it’s all supposed to work on the Android device.

Show Press Release

TAIPEI, Taiwan, June 26, 2012 /PRNewswire via COMTEX/ — HTC Corporation, a global leader in mobile innovation and design, today announced its HTC Connect(TM) certification program designed to offer consumer electronics manufacturers the opportunity to create an improved sound and visual standard for seamless connectivity between HTC® devices and consumer electronics. For consumers, HTC Connect will mean high-quality, wireless audio and video sent through their HTC smartphones to their compatible in-home and in-car electronics.

Smartphones are changing the way individuals listen to music and watch video, making it easier than ever before to enjoy rich multimedia content almost anywhere. HTC is working to bring the benefits and ease-of-use of mobile connected devices into the home through the HTC Connect initiative. HTC Connect certification introduces new connectivity standards for partners and gives consumers using an HTC Connect-certified device a new level of convenience through seamless integration with their other compatible consumer electronics. The HTC One(TM) series of smartphones is slated to receive HTC Connect certification through a software update in the coming months.

“The vision for HTC Connect is to allow our customers to easily stream their favorite high-quality video and audio from their smartphone into their home or car. This new initiative will build upon HTC’s innovation in smartphones with leading consumer electronics brands,” said Kouji Kodera, chief product officer, HTC Corporation. “We’re also excited to announce Pioneer Electronics, a leader in the audio and video industry, as our first partner to demonstrate the initial HTC Connect-certified audio experience for consumers.”

Pioneer Electronics — First HTC Connect Partner

Pioneer Electronics is the first and leading partner to bring HTC Connect-certified devices to market. HTC Connect will be featured as part of Pioneer’s 2012 lineup of DLNA-capable audio/video receivers and wireless speakers delivering a seamless and consistent audio streaming and control experience.

“We’re very pleased to be working with HTC on this important evolution of audio technology, which fits very well with Pioneer’s strong commitment to embracing the smartphone movement in our home entertainment products,” said Russ Johnston, executive vice president, Home Electronics Division, Pioneer Electronics. “The use of smartphones as primary content sources in the home is a trend that’s developing very quickly, and HTC is helping to provide a much-needed solution for a very significant and growing part of the market.”

The HTC Connect certification will also be extended to future Pioneer products.

About HTC Connect

The HTC Connect program is another example of HTC innovation, delivering the best possible mobile experience for customers, anticipating and designing for the demands of tomorrow. The initial HTC Connect-certified products are DLNA-based, and the program will evolve to include Bluetooth, NFC, wireless speakers, and car audio and video. Parties interested in joining the HTC Connect program should contact HTC at [email protected]

About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense(TM), a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (twse:2498). For more information, please visit .

SOURCE HTC Corporation

Copyright (C) 2012 PR Newswire. All rights reserved

  • Leif Sikorski

    Don’t get me wrong – I like it that are more articles about DLNA and such stuff because there are still people who don’t know about that. Too bad companies like Google didn’t promote such features more.

    But, I don’t get it why it’s so special. DLNA is a standard almost every Android Devices supports since years and many new TV’s have this already buildin. Some manufacturer call their devices DLNA certified or something like that because they also ship the device with a DLNA Software, but generally almost every Android Device can do this with free DLNA Apps like Skifta from Qualcomm. Even with my old HTC G1, the first Android phone, I could use DLNA. View movies from my pc on my phone, push them from the phone from my PC, or the same to a DLNA compatible TV.

    For music or Audio in general I use Bluetooth in combination with a Creative D3X soundsystem which works like a charme. Again a standard which is supported by almost every device, low enough latency and great soundquality.

    The only difference between Airplay and DLNA + Bluetooth – Apples takes about 100US$ just for their license so the hardware gets more expensive and´it’s proprietary so it can’t be used with so many devices.

    Sony had also a system last year which streams audio via wifi/dlna, but it didn’t got that much attention.

    • AppleFUD

      You are correct, a lot of the issue comes down to marketing, IMO. Google doesn’t do a lot of marketing of Android features — maybe because it would only apply to a Nexus device as they have no way of knowing if an OEM will keep said feature — and OEMs seem more concerned with differentiating than sending at least a basic consistent message of what Android can do. Therefore, we get messages from one OEM that makes it seem Android didn’t have said feature and only they do.

    • Nice point.

      I use AkrMC application on my galaxy S2, which could be installed on any other Android phone and make it DLNA compatible. But,I didn’t know a lot about DLNA year ago even though I like electronics, read articles and so on.

      A lot of people don’t know what it is.

      But from the other hand. DLNA is not that “NO PROBLEM TO USE”. There are a lot of trouble on setting DLNA and “unsupported file formats”. I don’t like that you can’t play everything you have!

      Maybe this would change in nearest future.