HTC has been traveling down a rocky road for a couple of years now, despite a few recent wins such as the positive reception received by the HTC One. Unfortunately, things don’t seem to be any better when it comes to marketshare penetration either, at least in the United States.
According to a new Q2 report from comScore, HTC’s marketshare continues to trend downward in the United States, dropping down 0.5 of a percentage point from the previous quarter. What’s interesting here is that, even with the drop down, HTC still clings on to its position as the third bestselling smartphone maker in the United States.
The big question is how much longer they will be able to keep this position.
Right now HTC controls a total of 9 percent of the U.S. smartphone marketshare, which is a far cry from Samsung’s 23.7 percent (up 2.0%) or Apple’s lead of 39.9 percent (up .9%). Even worse news for HTC, Motorola only marginally lags behind, with 7.2% of the market.
Between the hype of the Moto X and Motorola’s plans to market the hell out of the device, HTC should be at least a little worried. Equally troubling is the LG G2, which might not have the same level of hype behind it as the Moto X, but is shaping up to be quite an impressive handset.
So is it really doom and gloom for HTC? Not necessarily. For starters, HTC wasn’t the only company that saw decline in the Q2 report. LG also declined .2 percent and Motorola dropped 1.3 percent. Even Android (as a whole) simply maintained its dominate position as a smartphone platform without growing this quarter, while both Microsoft and Apple saw at least a little bit of growth.
HTC has its work cut out for it, but the company seems to have laid the groundwork towards recovery with the One – even if they’ve made a few missteps along the way. Bottom-line, HTC needs to hit the market hard with upcoming devices like the HTC One Max, the HTC Desire 500 and the HTC One Mini. With some hard work and a little luck, the fight could still be far from over.
What do you think, will HTC’s current direction pay off in the long term, or will their slow decline continue? Were you surprised to see Motorola and LG both drop down in marketshare during Q2?