Not so long ago we brought you the news that HTC expect to release the ‘Click’ to China late on this year. What we didn’t tell you is that this is allegedly going to grow the company’s revenue stream by up to 11%, and increase overall shipments a whopping 19%. This is some massive growth for HTC in a period of time where the economy may be stabilising, but where it is certainly not buoyant.
According to digitimes, their favourite source and Chinese-language website, Economic Daily News (EDN), reports this data from Merrill Lynch analysts. Apparently, the Click will go for $300 prior to subsidies, as opposed to the $500 we reported on before. Not to put a dark cloud on things, but HTC are also expected to see shipments drop in Europe as the demand for the higher end phones is less due to the current economic climate.
It may just be possible that HTC have found the sweet spot in the market right now over in China and are capitalising on it big time. With the right education and marketing for consumers, a device like this may help boost sales in Europe too.