It’s no secret that HTC hasn’t been doing so well of late. The Taiwanese company revealed lower sales than expected for the 4th quarter and that continues a downward trend that started last year. Despite the gloomy outlook the company continues to release great smartphones running Android and it’s looking to diversify into Windows Phone 8. It’s also a big backer of tie-in deals and promotions and the new Best Deals service looks like another example.
Due to launch in the UK, France, Italy, Germany and Spain next month, this new service is a personalized deal aggregator that is designed to serve up great bargains to suit you. HTC has partnered with 12 deal providers including Trip Advisor, Living Social, iVoucher, Daily Deal, Offerum, Deal Ticket and Qype Deals.
Best Deals is basically an app and widget preinstalled on the HTC One X+, along with the WP8 HTC 8X and 8S smartphones. It will also pop up on the HTC One X and HTC One S very soon. There will be 1,700 deals at launch and users can enter their preferences into the app to receive relevant bargains direct to their handsets.
Everyone loves a good bargain don’t they? The ability to search with relevance to your location and interests makes this a pretty attractive proposition. You can also review and share deals.
HTC has previously partnered with DropBox and Beats audio with mixed success, but the Best Deals exclusive content looks like a surefire winner. The full press release is below.
HTC LAUNCHES BEST DEALS SERVICE
Customers get access to thousands of discount deals
UK, 26th October — HTC, a global leader in mobile design and innovation, today announced Best Deals, a new service that delivers personalised money-saving deals direct to your HTC smartphone.
Categorized by your preferences and interests, this service uses your location to bring you all of the best discounts in your area. Preferred deals can be reviewed, bookmarked or shared with a single click; they can also be sorted by popularity, discount, price and expiration date.
“HTC strives to deliver the best web content and services to its customers,” says Cédric Mangaud, Vice President of Value-Added Services for HTC. “We’re excited to be launching a service that gives you the very best deals, in line with your own personal interests, wherever you are.”
HTC has built partnerships with 12 leading deal providers across the five launch markets, UK, Italy, Germany, France and Spain, including LivingSocial, that will provide four of the five markets with deals, Trip Advisor, Qype Deals and Offerum.* Best Deals customers will have access to thousands of local offers and will also benefit from exclusive deals for a range of HTC products and accessories.
“HTC’s dedication to providing personalised experiences fits perfectly with the diversity of our handpicked deals service,” says Peter Briffett, Managing Director for the UK and Ireland at LivingSocial. “Our wide range of location-based offers will allow HTC smartphone owners to take advantage of hundreds of deals in their local area, from Michelin-starred dining and luxury spas to supercar racing days and hot air balloon rides.”
HTC will continue to secure a range of additional deal categories after launch by establishing new partnerships with a number of providers and mobile operators.
The Best Deals application and widget will be available on the new HTC One X+, and the Windows Phone 8X and 8S which launch in November. It will also be included in the upcoming software update for the acclaimed One series devices, the HTC One X and HTC One S.
A total of 1,700 deals and offers will be available at launch.
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense™, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
* Deals will be provided from 12 providers that include: LivingSocial, Trip Advisor, Qype Deals, iVoucher, Offerum, Lookingo, Lets Bonus, Elgrupazo, Daily Deal, Deal Ticket, Getbazza and Prezzo Felicea.
The names of companies and products mentioned herein may be the trademarks of their respective owners.