HTC and Cricket Wireless announce the HTC One SV

January 4, 2013
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Looking for a phone that can keep the pace with your busy lifestyle? HTC and Cricket Wireless have announced the HTC One SV to meet your needs. The smartphone has some exciting features and will be available in stores from January 16 for $349.99.

This new smartphone will run HTC Sense 4 on top of Android 4.0 ICS and support both 3G and 4G LTE networks. The HTC One SV features a 4.3-inch Corning Gorilla Glass display, which is fingerprint resistant just like the one found on the HTC One S. The front camera is 1.6-megapixel and the rear camera is 5-megapixel with support for panorama shots and 1080p HD video recording. The handset promises high-quality performance thanks to a dual-core 1.2GHz Qualcomm Snapdragon S4 processor and supports microSD cards up to 32GB, as well as Dropbox integration.

If all these features are not enough for you, then you should check out the data plans Cricket is offering. Users who want to enjoy full speed 4G LTE can opt for a $50 monthly plan where they get 2GB of full speed data, a $60 plan for 5GB data or a $70 plan for 10GB data usage. For a limited time, the carrier offers “double the monthly full speed data allowance” available in its 3G plans.

Are you ready to try the new HTC  smartphone?

Show Press Release

SAN DIEGO and BELLEVUE, Wash., Jan. 4, 2013 /PRNewswire/ — Cricket Wireless and HTC today announced the upcoming launch of the HTC One SV, the latest model in the award-winning HTC One® series. This new smartphone, initially available in the United States only at Cricket Wireless, combines the speed of 4G LTE, an amazing 5 megapixel camera, and studio-quality sound with HTC’s stunning signature design. Running HTC Sense® 4 on Android™ 4.0 (Ice Cream Sandwich), it is designed for those who want their smartphone to keep pace with their busy lifestyle. The HTC One SV will be available beginning January 16 at Cricket company-owned stores and dealers nationwide and on www.mycricket.com for $349.99 (MSRP).

“We are excited to be the first U.S. carrier to make the HTC One SV available to customers,” said Matt Stoiber, senior vice president, devices for Cricket. “The HTC One SV is the perfect addition to our growing and robust device portfolio that offers great features at value pricing. The HTC One series is extremely popular and we believe Cricket customers will appreciate the combination of outstanding design, great features and power that the One SV provides.”
“The HTC One SV joins our award-winning HTC One series to bring an affordable superphone to U.S. customers,” said Mike Woodward, president, North America, HTC. “The HTC One SV combines sleek contours and a vibrant color with superfast performance courtesy of the dual-core processor and 4G LTE technology.”

Designed To Perform
Featuring a Qualcomm® Snapdragon® S4 processor with a dual core 1.2GHz CPU and taking full advantage of the latest mobile network technology, the HTC One SV offers exceptional performance, enabling high-quality video streaming, gaming and seamless multitasking.

Users can avoid running out of space for documents, movies, pictures and apps, as the HTC One SV has expandable storage through a microSD® card slot with support for up to 32GB cards and integration with Dropbox®. Thanks to the latest NFC technology and Android Beam™, users can also share content with a simple tap of the phone to another NFC-enabled device.

The HTC One SV is available on Cricket’s 4G LTE Android rate plans that offer, for a limited time, double the monthly full speed data allowance offered in Cricket’s 3G rate plans. The $50 4G LTE Android Double Data Rate Plan allows up to 2GB of full-speed data; the $60 plan allows 5GB of full-speed data and the $70 plan offers up to 10GB of full-speed data.

Amazing Camera, Authentic Sound
The HTC One SV offers the amazing camera synonymous with the acclaimed HTC One series. Advanced functions, including one-press continuous shooting and HTC VideoPic™ combine with advanced low-light performance for beautiful shots in challenging lighting conditions. The HTC One SV’s 5 megapixel, f/2.0 back side illuminated main camera with panorama and 1080p HD video recording is complemented perfectly by a 1.6 megapixel front facing camera, which also features backside illumination, and an f/2.2 lens. Whether at sunset or in candlelight, the HTC One SV’s front camera promises a self-portrait to treasure.

Exclusively available on HTC smartphones, Beats Audio™ transforms the listening experience of the HTC One SV, offering studio-quality, authentic sound across all music, gameplay and video playback. New HTC Sync Manager also makes it easy to manage and sync your music collection from your computer to your smartphone to ensure your entire library is as mobile as you are.

Signature design true to HTC’s heritage, the HTC One SV, with its 4.3 inch super LCD-2 touch screen, is perfect for those who like to have ample screen to play games, watch streaming video, and browse the web. Customers will also appreciate the brilliant 16 million colors, scratch resistant Corning® Gorilla® Glass and the fact that the display is fingerprint resistant. The bold styling of the phone is finished in a vibrant Flame color.

3G All-Inclusive Rate Plans
Cricket’s 3G all-inclusive smartphone rate plans start at $50 for unlimited talk and text plus up to 1GB of full-speed data per month. The $60 smartphone plan contains up to 2.5GB of full-speed data per month and the $70 smartphone plan offers up to 5GB of full-speed data per month. With the $60 and $70 plans, customers can tether their device to power additional wireless devices.

4G LTE All-Inclusive Rate Plans
Cricket’s 4G LTE Android Double Data rate plans offer all the features of the value-rich 3G rate plans and, for a limited time, double the monthly full speed data allowance. The $50 4G LTE Android Double Data Rate Plan allows up to 2GB of full-speed data; the $60 plan allows up to 5GB of full-speed data and the $70 plan offers up to 10GB of full-speed data.

For more information about Cricket’s dynamic service and newest device lineup and to check for availability, visit www.mycricket.com. To follow Cricket’s latest news and updates online, visit Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.

About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket’s innovative products and services, including the award-winning Muve Music® – the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense®, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (2498.TW). For more information, please visit www.htc.com.

Comments

  • http://twitter.com/danmcsw danmcsw

    With every new model variant release I’m finding it harder to take HTC seriously, more and more each day. I’ll sum up my reason this way, and I apologise in advance if I’m going a bit off topic of the One SV.

    Speaking to Mobile Magazine in January 2012 the following was said by HTC’s UK head:

    “We (HTC) have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”

    Since January of last year here is a list of just the 2012 HTC phones of which I am aware. So there may be some that I have missed.

    The same reports of this interview at that time also had the following info:

    “The manufacturer will take a backseat in the tablet market in order to focus on smartphones, although Roberson stressed the company was not exiting the sector completely.”

    … and here is my list of HTC Tablets released in 2012

    Now, earlier today, on this very site, I was reading one of your articles concerning HTC CEO Peter Chou’s latest comments.

    “The worst for HTC has probably passed. 2013 will not be too bad. Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front. Although we don’t have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers.”

    After reading that, and based on their most recent record of following through on new year optimism, I would be very, very worried if I had shares in HTC right now.