HP wants to offer a unique experience in its (Android) smartphone

July 1, 2013
3
302
An HP executive told the press that the company is working on a smartphone that will bring a new experience to users, when it eventually launches.

hp slate 7 aa standing

The last time we’ve heard about HP’s smartphone plans was in September 2012. Back then, CEO Meg Whitman told the press that HP is definitely working on smartphones, but the executive didn’t specify what operating system HP’s mobile devices would run on.

That is no longer a mystery. With the launch of the Slate 7, a cheap Nexus 7 competitor, HP positioned itself firmly in the Android camp. Since the Slate 7, the company also launched a 10.1-inch convertible tablet dubbed SlateBook X2, and an Android-powered all-in-one called Slate 21. Obviously, HP is dedicated to Android on tablets and PCs, but how about a smartphone?

According to the Indian Express, Yam Su Yin, an executive with HP Asia Pacific, answered the question like this:

The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.

For anyone with even a basic understanding of the tech industry, this answer is obvious. PC sales are dwindling and mobile devices take their place as the primary computing devices for a majority of the world’s population. In other words, it’s not a choice – HP absolutely needs to be in the smartphone game.

However, as so many struggling companies can testify, getting into the smartphone game is simple, but making money out of it is definitely not trivial.

So how exactly is HP planning to proceed, faced with giants like Samsung and Apple?

Being late you have to create a different set of proposition. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience.

That’s a trite statement if we ever heard one… We just hope HP learned from the mistakes they made in their Palm days.

Comments