Groupon adds Groupon Payments to its Android app to take on Square, Paypal
Groupon recently announced that Groupon Payments has been added to its Merchant app for Android phones. Groupon Payments allows merchants using the app to take credit card payments by plugging a small card reader into their smartphone. The app was first launched for iOS in December and then soft-launched for Android later that month.
Groupon Payments will allow the company to compete with Square and Paypal, among others, in the smartphone card reader space. Groupon hopes that by bundling it with its Merchants app, it will gain more traction with the help of all the other Merchants features. These other features include the ability to redeem Groupon deals, email receipts, add tips and scan barcodes.
Fees for swiping payments via Groupon Merchants are 1.8% on Visa, Mastercard, and Discover plus $.015 per transaction. The fee percentages are slightly higher if you’re not a Groupon merchant, at 2.2% at $0.15 per transaction. The charge for American Express swipes is between 2.3% and 3.5% and $0 to $.015 per transaction.
Groupon has seen its struggles recently, but their diversifying of services has paid off with an increase in share price over the last couple months or so. The company will release Q4 and full 2012 results on February 27.