February 20, 2012
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Kantar WorldPanel ComTech has recently unveiled the results of a survey they conducted. According to them, more than half the population of Great Britain is now a proud owner of a smartphone. And, on that topic, the logical question to ask is: which mobile OS is preferred, iOS or Android? Yep, you guessed it – the winner is Android.

The statistical company surveyed a total of 15,000 participants in Great Britian who had to report every 4 weeks to Kantar WorldPanel ComTech; whether they changed their phone, network or tariff. As the study learned, Android has an estimated 49.7% users. Compared to last year’s results, Android has risen by 12.7%.

On the other hand, iOS had a total of 29.1% of smartphone users in Great Britain.  Windows Phone was found to be at 2.2%, has still increased. Last year, it was only being used by 0.4% in Great Britain. And, who were the losers? Symbian shrunk down to 12.7%, declining by 2.8%. Even more bad news awaits BlackBerry as it now just holds 15.5% sales. It has  dropped by 7.8% compared to last year’s results.

How do you feel about this bit of news? We’re really glad Android is now number one in Europe; especially since there are a number of devices bound to debut in Europe from HTC, Samsung, LG, Huawei, ZTE, Sony, and Motorola! Stay tuned!

Christine Torralba
Christine Torralba has been a freelance writer for the past couple of years. While most of her work has been ghostwritten, she has also contributed articles to magazines such as SPARK, Monday, Vault and Epic. In her spare time, she cooks, takes photos of food, and manages to write about it on her food blog.
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