Study: Great Britain Prefers Android over iOS

February 20, 2012
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Kantar WorldPanel ComTech has recently unveiled the results of a survey they conducted. According to them, more than half the population of Great Britain is now a proud owner of a smartphone. And, on that topic, the logical question to ask is: which mobile OS is preferred, iOS or Android? Yep, you guessed it – the winner is Android.

The statistical company surveyed a total of 15,000 participants in Great Britian who had to report every 4 weeks to Kantar WorldPanel ComTech; whether they changed their phone, network or tariff. As the study learned, Android has an estimated 49.7% users. Compared to last year’s results, Android has risen by 12.7%.

On the other hand, iOS had a total of 29.1% of smartphone users in Great Britain.  Windows Phone was found to be at 2.2%, has still increased. Last year, it was only being used by 0.4% in Great Britain. And, who were the losers? Symbian shrunk down to 12.7%, declining by 2.8%. Even more bad news awaits BlackBerry as it now just holds 15.5% sales. It has  dropped by 7.8% compared to last year’s results.

How do you feel about this bit of news? We’re really glad Android is now number one in Europe; especially since there are a number of devices bound to debut in Europe from HTC, Samsung, LG, Huawei, ZTE, Sony, and Motorola! Stay tuned!

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