Google took to its social networking website, Google+, to announce a new partnership with Starbucks. This new deal will allow Starbucks customers to stream unlimited songs, radio, and more from Google’s recently launched All Access music service. This is in addition to the free Wi-Fi that Starbucks already offers its customers.
This partnership isn’t much of a surprise considering that Apple has partnered with Starbucks in the past. In 2007, Starbucks customers had the privilege of accessing a free iTunes Wi-Fi music library, which was limited to U.S. customers only. Apple and Starbucks continue to offer free app and song of the week picks through physical cards in Starbucks stores though.
Unfortunately Google’s All Access music streaming service is still limited to the U.S., so it isn’t likely that Starbucks stores outside of the country will be able to take advantage of this partnership. However, this is still great exposure for All Access.
As you may know, All Access isn’t as popular as Spotify, the music streaming service with 20 million tracks and an active 24 million listeners. So exposing All Access to more people is certainly a good move. It’ll no doubt be even better as soon as All Access launches on iOS, too.
Will you be taking advantage of this new promotion?