Google+ Sign-In brings app activity data to Google Search results

May 1, 2013
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When Google+ Sign-In was first announced, one of the features introduced was App Activities, that allowed users to share their activity on a particular app or a site on their Google+ profile, giving the app or site more exposure to a larger audience. At the time, the Google+ Sign-In team mentioned that, “we’d be exploring even more ways activities from your app can surface across Google,” and now, we get to see one of those ways.

In a blog post, Google introduced the integration of App Activities into Search results. This means that now if you search for an app or site on Google, and if the app or site uses Google+ Sign-In, popular and aggregate user activity will now show up to the right of the search results. The image below provides a good example. If you search for Fandango, you’ll now be able to see a list of movies that are popular among Googlers. Or if you’re searching for SoundCloud, you’ll not only see how many Google+ users use the app, but also what the most popular songs (or podcasts, etc.) are. The added benefit also is that clicking on a listing will take you directly to the page on that particular site.

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With Google+ Sign-In slowly making its way across to numerous sites and apps, that is a lot of activity data that Google is collecting, and looks to be putting to good use. It’s great to see social results integrated directly into Search, giving both new, and old, app users the chance to see what other Google+ users are interested in. I think this is going to prove to be incredibly useful, and be another way Google has made Search, and our lives, easier.

This feature will be available over the next few weeks on desktop Search, with a small number of music and movie apps like Deezer, Fandango, Flixster, Songza, Slacker Radio, TuneIn, and SoundCloud already signed up, with more apps, that integrate Google+ Sign-In, sure to be added soon.

What do you think of app activity results showing up alongside Search? How useful do you think this feature is going to be? Share your thoughts in the comments section below.

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