Google’s talking shoe showcased at SXSW, not coming soon to a sports store near you

March 11, 2013
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Google-Shoe

Oh, to be a fly on the wall at Google’s HQ during a product development meeting. Ever wanted a talking shoe? The technology giant is happy to oblige, as it pulls another gizmo out of its wearable computer sleeve. Meet the talking shoe with a personality.

Shown off at SXSW, Google has packed the modified Adidas high-tops with a pressure sensor, accelerometer, and gyroscope, as well as a microcontroller, Bluetooth, and speaker in the tongue. With the equipped sensors and small computer, the shoe — connected to your smartphone via Bluetooth — can detect your movement or non-movement and provide some colorful feedback through the speaker.

Google-Shoe-2

If you’ve been sitting on your lazy bottoms all day, like all good and bordering annoying sidekicks, the shoe will taunt you to get off the couch and do some exercise of some sort. The idea is to keep you motivated.

The chatty shoe won’t invade your local sports stores anytime soon, though, as it’s only a part of the company’s Art, Copy, and Code project, a new advertising platform that uses objects “to tell stories on the Web”, according to Google’s head of advertising arts Aman Govil. Though we often forget, Google is in the advertising business after all.

One given example is how the shoe can be worn by a famous athlete, such as Serena Williams, and how her fans can get live updates on how fast she’s moving. But again, this is just a concept — for now.

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