Google Play Store in 2014 – Makin’ it rain

June 23, 2014

    featured image Google Play Store
    The venerable App Annie has recently compiled a report that compares statistics of the Google Play Store last year to the Play Store this year. It’s been an incredible year that has seen some unforgettable app releases and a myriad of improvements, design tweaks, and other enhancements. How has all of Google’s hard work along with the hard work of Android App developers affected the numbers? Let’s take a look!


    Number of apps on the Google Play Store

    Google Play Store apps published
    The stats: There are now over 1.5 million apps on the Google Play Store.
    The takeaway: At this point last year the Play Store was just crossing that one million milestone. That’s a 50% increase year-to-year which means a lot more people are publishing apps to the Play Store now than ever before.


    Number of downloads from the Play Store

    Google Play Store download stats
    The stats: The Play Store has seen a steady incline of downloads with 50% more downloads in Q1 of 2014 than in Q1 in 2013.
    The takeaway: This keeps pace with the number of published apps which is good news for the Google Play Store. One could argue correlation vs causation and that this is simply a result of more Android phones being activated every day. It’s impossible to determine what is causing the downloads to increase but we are certainly glad that it’s happening.


    Google Play Store revenue

    Google Play Store revenue
    The stats: Google Play Store revenue is 240% higher in Q1 in 2014 from Q1 of 2013.
    The takeaway: App developers are making more money than ever in the Google Play Store. It’s unclear from App Annie’s study as to how this compares to iOS but we can’t imagine the gap getting any wider between the two juggernauts. The key here is that there is more money spent in the Google Play Store than ever before by a breathtaking degree and it is still trending up. That is certainly good news for app developers! It is also worth noting that revenue is outpacing the number of downloads. That means that people aren’t just downloading more applications, but they’re spending more money per application. This is a trend we’ve known about for a while.


    Google Play Store top markets

    Google Play Store top markets
    The stats: Four out of the five top Google Play markets saw increases in downloads that ranged from 20% to 260%.
    The takeaway: Brazil has entered into the top five for the first time and with its ridiculous 260% download growth and now holds the number two position in the biggest Google Play Markets. Russia has moved into third in downloads with South Korea and India each falling two places to round out the top five. The rest of the top ten is (in descending order) Mexico, Turkey, Germany, Indonesia, and Japan. It’s worth mentioning that Turkey moved up ten spaces and Indonesia is up seven spaces from last year to make this leaderboard which makes those two countries and Brazil the fastest growing markets for Android apps.


    Google Play Store top markets for revenue

    Google Play Store top revenue
    The stats: Every single member of the top five experienced incredible revenue growth from Q1 2013 to Q1 2014. Pretty much at least double for everyone with Germany bringing in an impressive 350% more revenue than last year.
    The takeaway: People are spending more money all over the world and that’s only good news. The top five is pretty much the same places as last year with South Korea and the United States as well as Germany and the United Kingdom switching places. The rest of the top ten include Taiwan, France, Hong Kong, Australia, and Russia. It’s worth noting that Taiwan wasn’t on this list last year at all. This means people are spending more money, likely pirating less, and have come to terms with the growing popularity of Freemium applications.


    App growth vs game growth

    app growth vs game growth google play store
    The stats: Games are wildly outpacing applications in both growth and revenue. Games make up for about 90% of all Google Play Store revenue in Q1 2014 vs about 80% at this time last year. Meanwhile, apps (not games) account for about 60% of app downloads.
    The takeaway: The downloads are up by 50% from last year but what people are downloading remains pretty much the same as last year. Video games on Android have increased their dominance in terms of revenue and this is likely due to both the increasing popularity of the Freemium model and the general improvement of the games on the platform. In other words people are spending more money on better games than they were last year.


    App growth is represented in all categories

    app growth google play store
    The stats: Every single app category saw increases in growth. All of them.
    The takeaway: Communication, Social, and Tools saw particularly large growth rates compared to the rest of the categories. App Annie indicates that Social and Communication both benefited in growth from the increased popularity of messaging apps like Hangouts, Whatsapp, Snapchat, and others.


    Freemium is going nowhere

    Google Play Store freemium growth
    The stats: Freemium saw only moderate growth between Q1 of 2013 and Q2 of 2014. Of course, when you control 98% of the revenue stream like Freemium apps do it kind of doesn’t matter how small the growth is.
    The takeaway: With 98% of all Google Play revenue coming through Freemium apps, it’s time to face facts. Given the growth of Freemium games and the growth year to year, it’s not absurd to predict that Freemium apps will be the most popular types of apps by this time next year. This is how developers are making their money on Android and there is no argument as to which method of monetization is the most effective.


    Freemium is particularly effective in Asia

    Asian markets Google Play Store
    The stats: South Korea and Japan have so little revenue from non-Freemium apps we’re surprised they bothered measuring them to begin with. In countries outside of Asia, there are more pronounced revenue streams from paid apps and paid apps with in-app purchases.
    The takeaway: People in Asia apparently love Freemium apps. However, it’s worth noting that Freemium is the dominant revenue stream in every country at this point by a very wide margin. When we’re talking about them being more popular in Asia, it’s not by very much. It just looks like that because the other bars have more than one color.


    Key takeaways

    Here are the big takeaway from App Annie’s analysis of the last year.

    1. Published app growth, download growth, and revenue growth are through the roof compared to last year. In other words, it’s literally all good in the neighborhood in the Play Store.
    2. The biggest reason for growth is gaming. They accounted for 90% of revenue and had the highest growth rates in terms of downloads and apps published.
    3. It’s time to come to terms with the Freemium business model. With 98% of the revenue stream and nearly 50% of all apps downloaded, it’s very clear what the majority of people want. They want Freemium.
    4. Emerging markets such as Brazil, Turkey, Indonesia, and Taiwan made a big splash this year.

    Many of these stats will be repeated again at Google I/O and likely in more detail. What are your thoughts so far? Is the mammoth growth of arguably the best part of Android making you excited for the future or are you pretty angry at how dominate Freemium is now? Let us know your thoughts.

    Are you an Android app developer? Would you like to be promoted and interviewed on Android Authority? Click here.

    Comments

    • MasterMuffin

      So everything is going well and freemiums are stupid :)

      • Crutchcorn

        That’s the TL;DR of this

      • JosephHindy

        Unless you’re an app dev who uses ads or “paid with in app purchases”…then nothing is going well for you :P

        • Mike Reid

          I’m sorry, but I have to disagree with some conclusions. :)

          Those stats don’t prove a lot more people are publishing apps.

          And my income is NOT up 240% since last year. It’s flat (with 2 apps now, with normal fixed full purchase prices), and it would be down except for the release of my 2nd gen app.

          I’ve probably written this before, but the REAL money on Play is made by “hustlers”, large and small. Formula is crank out multiple iterations of the same crap perpetual runner or similar app, changing only the pictures, etc. Then make money everyway, ads, cycling price 0.99, 1,99, 2.99, and use expensive in app purchases.

          So these guys are cranking out hundreds of “apps” and that’s where a lot of the growth is IMO.

          • Salman Thaw

            Tons of trash in the store. I wish Google would make a Play Store Silver program where it’s curated apps instead of having to go through the garage sale that is the Play Store today. The hustlers are winning but the average developer isn’t. Google seems to care about the big picture, with self-congratulatory graphs and charts. There’s so much good stuff there, but it gets lost in the pile. I wish there were a better way.

            • JosephHindy

              Read my response to Mike. The problem isn’t the app devs, it’s the “we want it all for free because paying developers for their apps is stupid” atmosphere that is propagated by the Android elite. The problem isn’t them, it’s us. Look at the graph, we’re the ones not opening our wallets for normal apps anymore. It’s OUR fault. The “hustlers” as you guys continuously call them simply adapted to the greediness of others better and they’re reaping the benefits. Nuff said.

            • Salman Thaw

              I completely agree. It’s the same philosophy most people have for music nowadays: artists don’t deserve to make money – if they’re successful, they don’t deserve more, if they’re not, then they’re bad at it and it’s their fault. It’s the same culture. People think because some developers might enjoy making the product, that that’s all they should get from it, not money or anything.

              Read my rant on G+ https://plus.google.com/112151562756866250952/posts/brTFia1fVe2

          • JosephHindy

            “normal full purchase prices”
            People don’t buy apps anymore dude and don’t you dare blame “hustlers” for that. It’s the attitude of Android users as a whole. This is what happens when people write reviews that say “$4.99 for THAT?! Gross” or “Why get this paid app when I can get this other app for free?!”

            People being cheap and bloggers and pundits promoting a “all software should be free” philosophy along with piracy is what’s tanking your growth rates. Don’t blame hustlers for taking advantage of an atmosphere created by greedy people who refuse to open their wallets for quality apps. They’re adapting. You’re not. That doesn’t make them evil.

    • harmsi

      What’s “Freemium”? How is it different from in app purchases? I thought” free but with IAP” means Freemium.
      And in which category are apps with ads? In Free?

      • JosephHindy

        Free with in app purchases = freemium. App Annie’s study doesn’t state where apps with ads are but I assume it’s in free.

        • harmsi

          Then why do the graphics show “Freemium” and “Paid with in-App Purchases” as two different groups, when they are equivalent.

    • Balvinder Makkar

      Google should bring google play gift cards to and carrier billing to countries where credit card penitration is as low as 1.7 percent like india.
      I have been using android since 1.6 i.e since 2010
      And have never purchased a single app because i dont own a credit card and indian debit card dont work.
      If google brings gift cards to india its revenue will increase drastically.

    • TheFluffyOne

      Please state the comparative stats more carefully. Going from an indexed income of 100 to an indexed income of around 240 does not mean that “Google Play Store revenue is up over 240% from Q1 of 2013″; it means that revenue is up by 140% (or revenue is 240% of what it was previously). And yet elsewhere you correctly indicate that going from 1 million to 1.5 million is a 50% increase. VERY misleading for anyone just skimming for the main comparisons.

      • JosephHindy

        Comparative stat talk is all about context man. The growth is 2.4x year to year which means it’s 240% higher than it was the year before. I didn’t say it was 240% growth, I said it was up 240% which is accurate.

        • TheFluffyOne

          No, it’s not. A growth of 2.4x means it is 140% higher than the year before. By your logic if the income stayed the same that would be up 100%, which is clearly wrong. Whether you say “240% growth” or “up 240%” you’re still suggesting that it’s at 340% of the original value, which would be 3.4x rather than 2.4x. You’re actually inconsistent within your article, because you quote the percentage correctly in “App growth vs game growth” where you show that a 1.5x increase is “up 50%”. Anyway, just wanted to be helpful in pointing out the errors… I don’t want to make any more of a scene :)

          In case it helps:
          x1 = 0% growth (or up 0% if you prefer)
          x1.5 = 50% growth
          x2.0 = 100% growth
          x2.5 = 150% growth
          x3.0 = 200% growth

          • Baz

            I have to second this. Your stats are wrong, Joseph.

    • Adir Feijo

      Wow! Now I’m confused if I publish my free app or a freemium app to make more money…

    Popular

    Latest