Feel like you’re talking to the walls when you leave that constructive criticism on an app on Google Play Store? That won’t be the case anymore, because Google is making some big changes on its app store. You’d better be good at both dishing it out and taking it back, though. Those seemingly faceless app developers can now reply to your reviews – good or bad.
As you can see on the screenshot below taken from an Android Developer console, developers will be able to reply directly to customer’s reviews, and their replies will appear below the original comments on Google Play for the public to see. We don’t think there’s a notification system to let you know if a review has been replied to or not, but we could be wrong on this one.
For now, the direct reply feature is only available to a select few, namely those with a “Top Developer badge”. A full rollout for all developers can be expected in the future.
You have to remember that having the ability to respond to reviews and comments doesn’t mean that the developers are obligated to do it. But we’re sure some developers are more than willing to set straight some misinformation that certain users write on their reviews or help troubleshoot problems when running certain apps.
This new level of interaction will hopefully have some positive impact on both developers and customers: we'll have apps that run better and more satisfied customers, who in return will keep supporting their favorite developers.