Google’s popular service Google Books, which allows you to download books and magazines via the Google Play Store and read them on your Android devices, is now available to Russian users right alongside the Movies service.
Initially, there will be over 1,000 Russian publications, as well as top selling books and movies, with Russians having access to both local and international films. Movies are available for rent starting at 40 rubles ($1.60) or can be purchased for 99 rubles ($3.22). Google says that over time they plan to have more Russian content available in the store.
The prices are almost in line with the rates that Apple charges through its newly launched iTunes store. This also falls in line with the international expansion strategy of Google. It is not only taking initiatives with respect to devices, but also the ecosystem backing it.
Google seems to be gradually weaving a web of suitable content to all genres and nationalities and take advantage of its world class Android platform and Nexus line of devices to distribute the content. This could be a very intelligent step with respect to developing stickiness for its customers even beyond the U.S. borders who love Google. We see it as a competitive move, as Apple launched its Russian iTunes store just a week back in the region.