It’s only been two years since Android Market was officially replaced with the re-branded Google Play store, and it’s been a wild ride for the company and its app store. With Android kicking butt and taking names, it was only a matter of time before Google Play became one of Google’s most successful business ventures.
In an interview with Jamie Rosenberg, Google’s VP of Digital Content, the Wall Street Journal talked with the exec a little about Google Play’s success and the direction its heading. One of the biggest take-away is that Google Play is now considered the largest Google business outside of its advertising efforts.
How big has the business become? For starters, Google Play has not only surpassed Apple’s AppStore in downloads, it now offers 1.5 million apps versus the 1.2 million in the AppStore — at least according to App Annie. Of course big in apps and downloads doesn’t always translate to being big on revenue for developers involved with the store. While revenue generated from app sales quadrupled in 2013 when compared to 2012, Apple still generates more than twice as much revenue.
Rosenberg notes that this remains a priority for Google and part of the strategy includes expanding the availability of premium apps and payments to new countries and giving existing customers new payment options such as the recent addition of Paypal support in 13 countries.
The bottom-line is that Google Play has grown rapidly and isn’t slowing down. We expect more great things from the Play store into the future, and could very likely receive at least a few announcements related to Google Play’s future later today after Google I/O 2014 kicks off. For those interested in the full interview with Rosenberg, you can read it over at the Wall Street Journal.