Google Now might be in its infancy, but it's still a really useful part of Google Search. Now, it's getting even better with a new update available in the Google Play store.

Jelly Bean users will get a few cool new functions added to the Google Now experience. One of these changes has to do with movie showtimes. Google Now will populate information on the movie that you search for, such as where it's playing and at what times – it can even send you alerts if you are near a specific theater.

Another similar feature comes to sports, you can now manually select your favorite sports team and a card will be updated with information about the team, updating in real-time.

Last but not least, Google Now is getting very useful public service alert capabilities. Snow coming to your area? Perhaps a tropical storm? Google Now will gather information that could affect the area in which you live, giving you updates and alerts as they develop.

Clearly, Google Now isn't just a Siri clone, it's a whole lot more. Beyond searching, Google Now is truly smart and gathers the information we need now, without much user intervention required. While Jelly Bean has many great features, this is probably the most compelling reason to upgrade to the latest Android OS.

If you are really wanting to get your hands on Google Now and don't have a device that currently supports Jelly Bean, officially or through a ROM, there are ways to unlock it in Android ICS.

Do you have Jelly Bean installed already, or do you have a hack in place that brings Google Now to an earlier version of Android? What do you think of Google Now?