Video: Here’s the one minute Google Now ad that aired during the Grammys

February 11, 2013
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The “Grammys”, for those of you who may not be familiar with the word, is an annual award show held for musicians. Some people really care about it, others, this writer included, don’t even know it exists until everyone starts tweeting about it. To give you an idea of how important the show is, the 2012 Grammys had a viewing audience of roughly 40 million people according to The New York Times. But enough about that, let’s get to the news.

Google Now is a service that not a lot of people know about. If you have a Nexus device, then yes, you know what Google Now is, but think about all those poor people walking around with a Samsung smartphone that’s S-Voice enabled. Not cool, right?

In order to fix this, Google aired a one minute commercial during this highly watched award show to show people what Google Now is all about.

Did Google do a good job with the ad? Not really. When Apple runs an ad showing you what the iPhone does, they walk you through something like taking a photo or pinching and zooming. Google’s ad just shows people hitting the Google button and seeing a few cards. It doesn’t explain where those cards came from, how they’re sorted, and all the other neat things that make Google Now a genuinely nice thing to have.

The bigger question is why did Google air this ad during The Grammys? We don’t want to insult our older audience, but they’re usually the type of people who watch award shows. Younger folks get their music from their friends, who in turn get it from music blogs.

Comments

  • Nexus 7 Nate

    Make people interested. However my real world experience with it is quite different. Pretty much like having a Google gle genie at your fingertips.

  • le_lutin

    Woah, woah woah – there is no way that the nexus 4′s front facing camera in the back of a dark taxi would give the image shown in that ad (not the image of the kid, the image of the man in the bottom left).

    Apart from that, the ad is quite nice!

    • Kassim

      Read the small print: “Some screens are simulated”…

  • Abdullah Naji

    I have google now on my Note II, great!!

  • aholsteinson

    Very nice ad that pushes the Nexus 4 as a consumer device, great job!

  • DENNYS PADILLA

    I’m starting to use it so far I like it

  • http://petercast.net Peterson Silva

    “Did Google do a good job with the ad? Not really.”

    What?!

    “When Apple runs an ad showing you what the iPhone does, they walk you through something like taking a photo or pinching and zooming”.

    Well, I guess we’re past teaching people how to do that oO

    “Google’s ad just shows people hitting the Google button and seeing a few cards.”

    Well, what the cards _do_ are more important. And this is very clearly shown.

    “It doesn’t explain where those cards came from, how they’re sorted, and all the other neat things that make Google Now a genuinely nice thing to have.”

    Are you insane? This is an ad, not a help page.

    Seriously.

  • http://twitter.com/marino2008 marino

    They should show how it works in Poland. You would have good laugh. So far only weather is working ok.

  • Ramon Alexander

    Dude how you didn’t know about the Grammys same? living under a rock eh

  • Jon McLaren

    personally i think they did fine at explaining it. the cards are just there. They didn’t need to explain where they came from and if they did it’d be a difficult thing to explain.

    Google Now is one of my favorite features of android currently. I use it regularly on my Galaxy Nexus.

  • Eduardo Dornelles

    Love the Now! But Google and Lg must end these problems in the availability of Google Play.