by Bams Sadewo, 10 months ago
When Google introduced the Nexus 7 tablet, Canadian folks were more than happy to find out that their country will be one of the few to be prioritized by Google for the initial launch of…
Yesterday, Ankit reported that Google has indefinitely delayed the launch of their Nexus Q media streaming device due to the poor feedback that they’ve received from Google I/O attendees (those lucky people had received a free Nexus Q for an early preview). The bad news was that Google themselves admitted that the Nexus Q is an almost useless device in its current state, while the good news was that all those that had pre-ordered a Nexus Q will receive the device for free. Obviously, Google had retracted the Nexus Q from the Google Play store before the announcement was made.
Following up on that news, a few tech blogs started reporting today that some Nexus Q pre-orders have started shipping. Shortly after, Google reached out to tech blog Android Police to confirm that all pre-orders for the useless “media streaming device” should start shipping soon.
The way I see things, there simply aren’t any downsides to Google’s move to delay the Nexus Q launch so that they can add more functionality to the device. Meanwhile, they are giving away the Nexus Q in its current state to those who have already pre-ordered the device. This is nothing short of a brilliant marketing strategy. Future customers won’t be disappointed, while those who have already pre-ordered get a futuristic looking piece of free technology that can be used for decorating the living room. Just make sure that people won't ask about its functionality, as that would be a very short conversation!
We look to see your thoughts on the matter in the comment section below!