Yesterday, Ankit reported that Google has indefinitely delayed the launch of their Nexus Q media streaming device due to the poor feedback that they’ve received from Google I/O attendees (those lucky people had received a free Nexus Q for an early preview). The bad news was that Google themselves admitted that the Nexus Q is an almost useless device in its current state, while the good news was that all those that had pre-ordered a Nexus Q will receive the device for free. Obviously, Google had retracted the Nexus Q from the Google Play store before the announcement was made.
Following up on that news, a few tech blogs started reporting today that some Nexus Q pre-orders have started shipping. Shortly after, Google reached out to tech blog Android Police to confirm that all pre-orders for the useless “media streaming device” should start shipping soon.
The way I see things, there simply aren’t any downsides to Google’s move to delay the Nexus Q launch so that they can add more functionality to the device. Meanwhile, they are giving away the Nexus Q in its current state to those who have already pre-ordered the device. This is nothing short of a brilliant marketing strategy. Future customers won’t be disappointed, while those who have already pre-ordered get a futuristic looking piece of free technology that can be used for decorating the living room. Just make sure that people won’t ask about its functionality, as that would be a very short conversation!
We look to see your thoughts on the matter in the comment section below!