While Android is today’s top platform in terms of smartphone numbers, tablets are an altogether different proposition. The Apple iPad still leads the game in terms of tablet use and mobile access for tablets. But Google’s Nexus 7 may already be making a dent on Apple’s sales, although in a small way.
Chitika reports that Google’s tablet offering still has a long way to go to the top. Apple’s iPad (various models) still enjoys 91% of all web traffic from tablets. The rest of the pie is shared among the likes of Samsung’s Galaxy tab, along with other Android tablets and the BlackBerry Playbook. The Nexus 7 itself has a 0.33% share of tablet traffic. But don’t be fooled by the paltry figures, as the Nexus 7 is inching its way up, with a 135% growth since July.
Still, iPad figures are difficult to beat. Cnet notes that Apple’s offering still leads the game, and Android has not yet succeeded in grabbing a significant market share from iOS in the tablet market. “In order to make the graph readable, we had to measure other tablets on a ‘per 100 iPad impressions’ scale,” said a Chitika spokesperson in an interview.
The Chitika figures might indicate that Apple may be on the decline, albeit quite slow, with a 0.34% decrease in web traffic in the same period. But with the launch of the latest Apple iPad Mini, should Android tablet makers be concerned that Apple will continue to reign supreme in this market?