On the heels of the successful release of the much hailed Nexus 7, comes exciting news from Google: cheaper gigabit broadband coupled with TV. This may not seem like much, but to be honest, in the monopolized realm of US ISP’s, it’s big news. Google just launched its first rollout in the Midwest region and is using an old marketing trick of growing their customer base.
Remember the old Gmail and Google Wave invite? They plan to use the same idea for this new service in order for it to “go viral”. Google is asking potential customers to tell their neighborhood (Google calls it a fiberhood) so as to minimize visits to your fiberhood and maximize customer base. This results in savings to the customer and thus potential profit to Google. The other great thing about Google’s network is its sturdy and reliable infrastructure: they build their own stuff. Instead of the usual rental broadband equipment (which can go stale in a matter of months) in this fast-paced industry, Google is making its own network on its own production merits, as it were. This can only spell success down the road.
An additional good item to note: Wi-Fi and TV set tops will probably get quick releases because they are Google-made equipment on the home network. This is unlike the slow release syndrome we’ve seen from smartphone manufacturers.
Overall, this appears to be a giant leap of calculated risk on Google’s part, since they will be going up against other tech companies like Comcast and AT&T. Unlike those two, they will not be relying on the traditional buyout of lower end providers to extend their network, and possibly using dated hardware, and outdated field equipment to deliver promised gigabit speeds. If you are interested to know more details about the HDTV side, you can read up on Google Fiber TV.
If your city is selected, would you be a Google missionary so as to get gigabit goodness on all of your devices? Let us know in the comments below.
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This is a killer project. You can put your address in here to ask Google to bring you some fiber goodness: http://fiber.google.com/cities/#header=check&upcoming=%252Fkansas%253F
Please, Google, Please! Can’t be soon enough. Both Comcast and ATT are flagrantly evil.
But whats with that wonky stars do-dad upper right?
Author forgets to mention that this fiber internet Google is offering only applies to Kansas City, KS and Kansas City, MO. Thanks anyways.
It wasn’t necessary considering that the author clearly says it’s not available to everyone.
Author only mentioned that it was rolling out in the midwest, kinda vague.
If Google can give me all the channels and GREAT internet service for less than I paying now I WOULD definitely switch!! Please bring it to Central FL!!!!
Bring it to Northwest Florida.
Both Ks City, really? Make sure all of AZ is included. We appear pretty dumb in the desert, when really most of us are now just broke. Because there is no affordable transportation, health care, or Services of any kind to help people, human beings, we sit and tolerate an 80 year old double dipping ‘sheriff’ and gov. We need free info, and fast! A little free entertainment would help while away the hours…something other than the mormons, McCains, Kyle, Flake et. al. and their ramblings.
I’m pretty sure you would have to pay for it…
Plain love google
Seriously, I think Google’s in my HEAD CHARLES!!! It doesn’t matter what it is, but if the Google branding is stamped on a device I want it and must have it! Right now I’m eyeballin that Nexus 7; I love JellyBean on my GNexus but how awesome would it be on a tablet?!?!?! Thats what I intend to find out; as for the Nexus Q…still not exactly sure how it works or does what it does but I want one just for the cool LED light! Google makes great products hands down; half the stuff they don’t even make themselves but they commision great companies and those great companies make great hardware to run Google’s unbelievable OS’s. I just can’t wait until everyone in America have an Android phone in their hand and a GTV box in their homes…that’s the kind of America I want to live in!
I guess the people in Europe have to wait :(
no, if they really want to cause a revolution ,bring it to new zealand. they would be more succesfull here due to the way we are currently ripped off by our own tele cos and pricing.
If they can deliver the internet as they say, I’m all for it. It’s got to be better than HughesNet & cheaper than the $42000 Comcast wants for installation. How soon can I expect it in my rural area of the Eastern Shore of Maryland?