Apple’s desperately trying to recruit former Google employees who worked on Google Maps

September 24, 2012
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Apple released a new version of iOS last week, and chances are you’ve heard that the Maps application in it is a bit … broken. For reasons that haven’t been officially stated, Apple decided to stop working with Google on Maps. Instead they built their own application that integrates fancy new features like “Flyover”, but at a huge cost. The actual mapping data, as in where streets are, where cities are, where major points of interests are, and so on and so forth, a lot of that stuff is either inaccurate or completely missing.

According to TechCrunch, Apple is looking to fix this problem as soon as possible, and they’re doing that by trying to hire people who used to work at Google on Google Maps. It’s not really a surprise to hear this, companies do this all the time. What’s surprising is that Apple released Maps in the application’s current state. Many, even the Apple faithful, are suggested that the company should have waited a year or two before pulling the trigger and giving Google the boot.

What’s Google’s response to all this? They haven’t said anything on the record, but it’s all but confirmed that they’re busy working on an iOS version of Google Maps. Hopefully it’ll be out by the end of they year, because we’re going to get annoyed helping all our friends with iPhones get from point A to point B over and over again.

Why should Google even bother releasing Maps for iOS? Because Google makes all their money from advertising. The more people that are using their services, the more people they can serve ads to, which means the more money Google can charge for their ads. And what does Google do with all that money? Hire more talent to make their products and services even better!

Comments

  • tBs_Battousai

    I must say I was shocked that Apple let this into the wild before it was ready but from what I’ve been reading the Apple maps stateside are a little better than the rest of the world…

    But not even this will turn the Apple faithful who will just start touting things “like who really uses maps anyway” or “there’s plenty of good maps in the App store”…

  • http://www.facebook.com/profile.php?id=743818678 Marvin Nakajima

    If Apple loses marketshare they sure won’t have a strong case this year to blame anyone but themselves. Especially if they delay approving a Google Maps app..

  • TechGuy

    Surely it’s the data more than the programmers that are important. Nobody is saying that Apple Maps does not work, they are just complaining at the lack of data and the inaccuracies.

  • http://www.facebook.com/ngrj93 Nagaraj Poti

    i can imagine google getting ready to file patent issues…..

  • SamsaraGuru

    There is a famous quote by George Santayana that long ago wove its way into the fabric of those reflecting on the foolishness of those who in the present are involved in mistakes that one would have thought intellgent prior analysis – before acting – would have precluded.

    Here it is:
    Those who cannot remember the past are condemned to repeat it.” End quote

    To see the full paragraph and the quote from which the above line was extracted for context, please scroll to the bottom here. Interestingly, the first part of the paragraph: “Progress, far from consisting in change, depends on retentiveness.”, is just as apropos today’s situation re Apple’s spurious claims to proprietary rights and exclusivity as the last sentence – see if you don’t see what I mean.

    In any event, during WWII Hitler – madman par excellance – order his army to attack Russia by surprise, thus beginning a two front war. One of the cardinal rules of warfare is that you DO NOT fight a war on two fronts at the same time. Fortunately for the allies Hitler felt it beneath him to bother with such niceties as giving credence to the past and did go down that road, thus weakening himself and making the task of his defeat “easier”.

    Apple reminds me of Hitler; so full of themselves; filled with rage that anyone would dare question their supremancy, their divine(?) right to be the be all and end all of the smartphone market; that they had invented it an all things worth having in the smartphone meliu.

    So, it should not surprise anyone that while in the midst of throwing a hissyfit and carrying out the fatwa of their late founder re Android and all things Google, that they should step on their _ _ _ _s.

    Apparently they forgot that: Those who cannot remember the past are condemned to repeat it.”
    ______________________________
    George Santayana (16 December 1863 in Madrid, Spain – 26
    September 1952 in Rome, Italy), was a philosopher, essayist poet and novelist

    “Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained, as among savages, infancy is perpetual. Those who cannot remember the past are condemned to repeat it.”
    End quote

  • http://blog.spiceminesofkessel.com/ William

    Well, at least Apple is recognizing the issue and doing something about it. However, I think they were a bit premature in switching map platforms.

    • Michael

      I think the timing is right on target. Apple has been acting out prematurely in recent years maybe because they can’t seem to remember who they are. And to be honest as a person who has switched over to android (note 2) in recent months from being with apple for quit some time -apple’s acting umm?
      Apple giving up Mobile me..that was the start of their premature changes without really offer a quality replacement.
      I have found Google Drive and other servers to be a superior replacement from MobileMe if my forced choice is icloud. MobileMe was awesome until they shut it down on us that apple users had it for years and apple wonders like dear in head light why apple fans are finding other venues.
      Taking google maps down and replacing it with apple maps. It’s unfortunate.

  • DylanM

    Oh the irony….

    Apple makes claims to be the latest and greatest aka bleeding edge. They then find themselves being cornered into a “niche market”. Then their rivalry with another OS drives them to separate themselves from googles services. Next move, hire google employees LOLOLOLOLOL