Google Glass not coming to Best Buy, and won’t be $299, according to Glass spokesperson

August 26, 2013
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Google Glass FAQ

When we discussed a rumor Robert Scoble relayed the other day, much discussion was opened up. Was Best Buy leasing 6,000 sq. ft. per store, as the Google+ post suggests, or was it 6,000 sq. ft. throughout all their stores? Were there going to be Google stores in select best Buy stores? The vague rumor didn’t clarify.

While a Google-at-Best-Buy presence is one I believe to be a great option, Googler Chris Dale promptly shot the rumors down via a twitter post, with a fitting tongue-in-cheek hashtag of ‘#factcheck’.

Google Glass tweet

Chris’ tagline on his twitter account is “Glass Vocal Cords”, so we’ll trust that, as a spokesperson for Glass, his commentary has some knowledge behind it. What he said should be taken in context, but we should also appreciate the spirit of his twitter post.

If Glass isn’t coming to Best Buy in 2014, we’ll wonder if it ever will. It would also be nice to know just how Google plans on rolling Glass out en masse, if they plan to. The fitting experience is necessary (like any other pair of glasses), and a sit-down session is needed. Unless Google has some sort of “measure your head, then order online” scheme for Glass, a real-world presence is necessary.

As for Chris’ comment on retail pricing, many would like to speculate as though it’s an episode of “The Price is Right”. Let’s just wrap our heads around Glass running us more than $299, probably by quite a bit. Saying a device, which currently sells to developers and those in the Explorers program for $1,500, will not cost $299 shouldn’t be taken to mean it will (or even could) cost less. Despite what some contemplate the hardware cost to be, that doesn’t tell the whole tale of retail cost.

No Glass via Best Buy doesn’t rule out a Google presence in the retailer, but we won’t hold our breath for it. As I said a few days ago, Glass creates a need for a large retail presence. In that respect, it’s reasonable to think Google will avoid retail until they’re more confident in Glass’ staying power.

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