Have you ever accidentally clicked an ad on your mobile device? Sure, we all have. You’re scrolling through, and suddenly you’re taken to another page, one you have no interest in. The ad company appreciates the clicks, but you probably don’t.
A recent patent filing from Google has some interesting implications regarding haptic feedback, and their use. While vague, it allows for us to ponder specific uses, and consider it as a future addition to the Android universe.
In this filing, the use of specific haptic feedback is noted. That technology would allow for haptic feedback to be pinpointed on the screen, rather than the entire device shaking. The immediate interest is clearly consumer utilities like gaming or mobile ad banners. If Google can further bolster their ad revenue, especially on mobile, they’re smart to do so. As the mobile tech sector continues to grow, Google will be wise to find new ways to creatively sell ad space.
If we can use haptic feedback to “feel” height or layers, it adds a depth to, well, ads. Ads can then be layered on top of one another, with haptic feedback adding another level of interaction in finding ads that make sense to us. Rather than view ads as easily dismissible annoyances, we may start to view them as important parts of our experience.
This also holds many more poignant and life-altering utility. The accessibility implications for the blind immediately come to mind, as braille would then be a more intrinsic part of mobile devices. We’ll jsut have to wait and see where this all leads us.