If Google combines BufferBox with Google Fiber, can they disrupt television?
Google recently acquired a company called BufferBox. They built a service that’s pretty much the same thing as Amazon’s Locker. You order something online, you have it sent to a BufferBox/Locker, you get a notification saying your package is ready to be picked up, and you pick it up. Sounds simple enough, right? But what if Google was planning something a bit more ambitious?
Earlier this year, Google Fiber launched. Google essentially looked at two markets that needed to be disrupted, wired broadband and television, and began offering gigabit internet to people’s homes. Said internet was also used to offer a competitive television offering. The thing is, Google Fiber was only launched in one city. Due to American legislation, Google couldn’t just launch a national service overnight.
Here’s where BufferBox comes in. Instead of Google painstakingly connecting homes to gigabit internet, why don’t they just install Google Fiber to BufferBoxes? Hear me out. Instead of dealing with the limitations of your home internet connection, you could go online, select a few movies you want to see, visit a BufferBox, and then you could download whatever movies you want to a little device that you would then take home.
Said device would be nothing more than a laptop hard drive that’s NFC enabled, WiFi enabled, and had a little battery inside. You placed this device on a special pad inside a BufferBox, said pad would initiate a WiFi connection and provide power, and then in the time it takes for you to do your grocery shopping, you have a handful of ultra high quality crisp HD movies to watch at home.
I’m not saying Google shouldn’t compete with ISPs by offering ultra high speed internet. What I’m suggesting is that Google use their resources to provide locations where people can go to get content that would have otherwise been impossible to enjoy due to today’s infrastructure.