Analyst: The Google ChromeBook Pixel’s success is measured not by sales, but by its image

February 27, 2013
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Google ChromeBook Pixel

At $1,299 the Google ChromeBook Pixel is going to be a hard sell for some, but as analyst Deron Kershaw of Gap Intelligence points out, selling massive amounts of units isn’t the only measure of success.

Many consumers think of Chrome OS as a platform for “cheap” computers and not as a “full fledged” computing experience that could provide a replacement for a Windows, Mac OS X or Linux device. ChromeBook Pixel helps change this perception while creating a lot of positive buzz.

The lack of programs like Adobe Photoshop still means the platform isn’t for everyone, but for many consumers a secure, web-based platform is the perfect computing solution, even if they don’t realize it yet.

As Kershaw points out,  “In addition to drawing a line in the sand with Apple on touch, [Google is] trying to craft the sense that premium hardware and a web-centric OS aren’t incompatible with each other. And they don’t have to sell a lot of units to create that image.”

“Google knows that 99 percent of shoppers aren’t ready to drop $1,300 on a device with a limited, web-centric OS. But if the price makes you compare a Chromebook to a MacBook or Ultrabook, even for just a second, they’ve already succeeded,” concludes the analyst.

Bottom line, the ChromeBook Pixel opens the door for Google to market ChromeBooks to a wider audience, and is about the long-term big picture. What do you think of the Google ChromeBook Pixel, are you excited for the future of Chrome OS?

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