eric-schmidtDuring the annual Allen and Co media conference held in Idaho, Google chairman Eric Schmidt has revealed that the once very frosty relationship between Apple and Google is starting to improve. The two companies, which are simultaneously rivals and business partners, have been conducting “lots and lots” of meetings at often very high levels. According to the comments made by Schmidt,  Google’s Chief Business Officer Nikesh Arora has been leading many of the discussions.

Emphasizing the better relations between the companies, Schmidt said that the two are in “constant business discussions on a long list of issues.” He also praised Apple saying it was a “proud, well-run” company – as is Google. But that they are two very “different companies.”

Google’s relationship with Apple has been a real roller-coaster of a ride. At its high point Apple made Google the center of its online service offerings including search, maps and email. Eric Schmidt was even a member of Apple’s board. However when Google launched Android things turned sour. Jobs is quoted, in Walter Isaacson’s biography of the Apple co-founder, as saying, “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

After Schmidt left Apple’s board the relationship has been bumpy with Apple suing Google and Google’s partners over Android. Last year Apple tried to ditch Google Maps, which was – until then – the default navigation app on iOS and replace it with its own maps service. However Apple’s new map service wasn’t fully ready and caused lots of negative publicity for Apple. Earlier this month Apple also announced that it was dropping Google as the default search engine for Siri, instead it would use Microsoft’s Bing.

The initial benefits of an improved relationship between Apple and Google would probably be felt most by iOS users, who might see Google re-instated as the first choice of online services. However since Google now owns Motorola and the firewall between the two, which ensures that Motorola doesn’t get any special treatment, could be taken down if needed, it looks like Google and Apple will also remain both rivals and partners, in a complex but dynamic relationship!

Gary Sims
Gary has been a tech writer for over a decade and specializes in open source systems. He has a Bachelor's degree in Business Information Systems. He has many years of experience in system design and development as well as system administration, system security and networking protocols. He also knows several programming languages, as he was previously a software engineer for 10 years.
  • Piyush

    why are you bringing that S HIT again , Steve jobs R.I.P , its good for apple and Google and most of all its good for consumer ,forget the past .

    • mobilemann

      why do fanboys who get upset with the word apple being mentioned even bother at all in tech forums. I’m sorry, but you’re going to have to get over it.

      • Piyush

        what me fanboy when an article starts to flames things for no reason and if i say something i become someone fanboy woah than you must be fanboy too when i said something to make you upset , for your kind of information i have galaxy s2 , don’t by phone because of there brand i buy for there functionalty and performance .

  • aholsteinson

    “who might see Google re-instated as the first choice of online services”

    Won’t happen. Apple recently switched to Bing for their Siri search results and to this day there is no built in integration for Google+ or YouTube (despite the insane popularity of the later). Apple is on thermonuclear war mode and this won’t change anytime soon.

    • OMGgary

      In their own way Apple are pretty much proving the point from another arena, which even Ronald Reagan had to admit, that a nuclear war cannot be won, and must never be fought.
      All that Apple’s “thermonuclear war” against Google/Android has done is to make iOS a poorer experience for its own users.

      • aholsteinson

        Yep, for me the more Apple distances itself from Google the less value I see on iOS.

    • mobilemann

      not according to tim cook, who wouldn’t even rule out apple making android apps. (d11)

      Or you can just make it into a team sport, because that’s not pathetic.

  • Frank Bales

    Too bad. They should distance themselves from the dark side.

    • mobilemann

      Yeah, it would be way better if there was only one phone OS; that would keep google motivated!!!

    • jeff

      Apple could spend all their money but they would never unseat GOOGLE OR ANDROID!!