Google reportedly will require ‘Powered by Android’ branding on newer devices

March 27, 2014

htc one m8 powered by android aa (1 of 1)

Despite Google’s dominance in the mobile world, there’s a distinct lack of Android branding found on most Android devices — something Google is now reportedly starting to address.

Let’s face it, mobile operating systems seem to be in a very different position from desktop OSes when it comes to branding and marketing. If you ask an average PC user what OS they are running, most of them will quickly respond “Windows”. Ask a Mac user what OS they are running, and they will likely know they are rocking a Mac OS computer.

Turning towards mobile devices, if you were to ask the average Apple mobile device owner what OS they are running you’d probably hear a minority actually refer to the platform as iOS, with most users simply referring to their device as an iPhone or iPad. Surely Android doesn’t have the same problem, right? After all, it’s the world’s most popular OS and a favorite among the more ‘hardcore’ mobile users out there.

Mobile operating systems seem to be in a very different position from desktop OSes when it comes to branding and marketing

That said, Android’s dominance in the global market also means plenty of non-techies have Android devices, and many of these devices have thoroughly customized UIs such as Sense and TouchWiz. Add a lack of “Android branding” to the mix, and I think you’d be surprised to find many Samsung owners would say they are running “the Galaxy OS” and many other Android device owners would probably say they have an HTC One, a Galaxy S4, or simply a Google OS device.

To help resolve some of the confusion that comes with having multiple different manufacturer partners and tons of customized UIs, Google has reportedly began mandating that partner devices include a “Powered by Android” logo present during the boot animation — at least if a new claim from Geek proves correct.

samsung galaxy s5 aa android

It’s important to note that neither Google, HTC or Samsung has directly confirmed this requirement just yet, so we’d take the report with a grain of salt. There is at least some evidence of this claim, however, as both the Galaxy S5 and the HTC One M8 have been spotted rocking a “powered by Android” logo.

The appearance of the Android logo sort of reminds us of the “Intel Inside” logo

If Google really is requiring HTC and Samsung to include the logos,we have to wonder about the terms of the arrangement. Although we’ve yet to see the logo on devices like the Sony Xperia Z2 (to our knowledge), there is the possibility that Google will require all new Google Play certified devices to carry the branding in the future. There’s also the chance that this is a separate optional deal with some currently unknown benefit for manufacturers that agree. For now, all we can do is speculate.

The appearance of the Android logo kind of reminds us of the “Intel Inside” logo found on the back of Intel-powered devices, which helped bring recognition to Intel’s role inside our PCs starting in the 90s. It’s hard to say how Google might benefit from bringing recognition to the Android name, but perhaps it’s as simple as reducing customer confusion. Either way, we’ll be keeping our eyes out for more devices that feature the “Powered by Android” logo in the near future.

What do you think, should Google require manufacturers to include a “powered by Android” logo or should it be an entirely optional arrangement?

Comments

  • http://google.com/+mariblack Mari Black

    Then people wouldn’t really think there is much of a difference. It should have the modified name along with the Logo.

  • http://google.com/+mariblack Mari Black

    Smamsung Galaxy S5

    Powered by Android + Samsung Touchwiz

    • Dario · 753 a.C. .

      yeah…. they gotta add touchwizz. otherwise a man not knowing android could boot an S5 phone, see the touchwizz and think ” what the hell is this? is this the android UI”.. and then he could be disappointed of android only cause he saw that touchwizz that i really don’t like cause slow down your phone

      • http://google.com/+mariblack Mari Black

        People need to know the difference between Android. Since they all have different experiences it would be wise to label said experiences. They need to look at the UI and say, That’s Android, a Samsung Android. Or else they be like, why is this Android different from others, well the answer to that is it’s running Samsung’s Touchwiz.

      • John Mortimer

        Sorry to say mate but touchwizz is now very fast with no lag

        • Dario · 753 a.C. .

          ok.. i’m not using touchwizz anymore

  • Jusephe

    First, no benefit to consumers, people who don’t know it’s running android will just know what system their phone is running… Where is the benefit ?
    Second, no benefit for google, but honestly their are propably thinking that most people are held on android platform because it’s android (like with iOS), and that “android” is a prestigious mark like Luis Vuitton or Apple ,while it isn’t, and that’s why their are doing this.
    Third, android is closing down, where is the freedom to put whatever boot animation you want on your phone ? Yeah a small thing but after a few year I will be asking: Where is the freedom to use anything non-google on your android ?

    • Mystery Man

      Android is a pretisigous mark and if a phone is not powered by android I will not choose it.

      • AwesomeSauce

        Dude, don’t be a fanboy. Ios and even Tizen and Ubuntu are pretty good operating systems although ios does have more apps…

  • Jose Torres

    …whatever!

  • Charlie Collins

    This is surely aimed at the lower end spectrum of devices and their users; so that those folks want to replace an android with an android and not an alternative device – such as Nokia’s “android” phones.

  • Mike Bastable

    They need to update the fug ugly logo then

  • Leonardo Rojas

    I kind of like the idea, and even the logo.

  • Oli72

    Awesome

  • MasterMuffin

    It’s funny how many people don’t even know what an operating system is, but branding is still important. I hear way too often people talking about “Samsung Os” :’|

    • Kiron

      They could be referring to Tizen…

      • MasterMuffin

        No they’re not xD Are you serious?

      • Cal Rankin

        what person who knows nothing about technology knows anything about Tizen?

    • Intellectua1

      That’s what I was just saying above. Google is probably not getting a lot of credit because the average consumer doesn’t know Android is made by Google. They think it’s a Samsung phone and the OS is Samsung. Some people are going to be in for a huge shocker

    • http://google.com/+ericmazariegos Eric Mazariegos

      Could you blame them though? Samsung, Android what’s the difference really at this point

      • MasterMuffin

        O_O ಠ_ಠ T_T

        • Leonardo Rojas

          Yeah. Sad. It’s sad.

      • Kash Gummaraju

        You’re dumb, there’s a huge difference. Please hit yourself with a brick, delete your comment and then after a bit of commonsense has come to you, return and post again.

        • http://google.com/+ericmazariegos Eric Mazariegos

          The average consumer doesn’t know what Android is (as an operating system). They just know they have a Samsung Galaxy product. All I was saying

        • kirakira

          you’re too serious. try to get what he’s trying to say and the tone with which he’s saying it.

    • landon

      In math class the other week, we had a substitute teacher who had a galaxy s4 and was playing some flappy bird clone, and then she said that it was only for galaxies, and that it doesn’t run on android. Oh the irony smh

      • MasterMuffin

        You people make me sad with your stories :D

      • Dario · 753 a.C. .

        take a look at the comment i wrote before.
        i think my experience was worse than your ahahhaha

    • Brian Shieh

      Some older folks just refer to it as a “droid”

      • MasterMuffin

        I remember the time when there was so many people talking about droid. Glad that’s over!

      • takpro

        Hey……;)

  • Brandon Michael

    That just means Samsung is close to releasing their tizon(or however you spell it). This way people know it’s android powered phone and not something the manufacturer released on their own platform.

    • Intellectua1

      Naw I just think it means people are thinking Samsung phones are powered by Samsung and Google isn’t getting enough credit. The average consumer probably doesn’t know Android is made by Google.

      • Brandon Michael

        Everyone who has bought a smart phone and said no to iPhone/windows/blackberry knows it’s an android powered phone. If they have ever downloaded an app they know it’s android and google. Manufacturers are coming out with their own OS’S that look and feel like android and have the play store(some) but arnt android. This is kinda a reminder or notice that the device is powered by android and that it will be the great type of phone they have purchased in the past.

      • Dario · 753 a.C. .

        yeah.. times ago i read on facebook a friend of mine that had a S2 thinking that all the apps on playstore were developed by samsung.
        really! O_O

  • Intellectua1

    I’ve always wondered why they never did that. I’d love to have that on the lower back of my phone instead of a dang carrier logo. Makes me feel like I have the power in my hand. Lol

  • NateCress

    I think it’s a great idea! Also, Google has every right to require all Google Play certified devices to include certain things such as a recognizable logo brand. This is helpful to consumers. I don’t see Google making this optional and providing something special for manufactures who step on board. Why would they do that when they have the authority to make certain requirements as they see fit for devices that are Google Play certified? When you really think about it, the only real incentive that Google has regarding Android is Google Play and Google Services. Reminding users that they are using Android further helps to cement other purchases in the future by helping users to stay within the trusted Android brand. For instance, this could help with smart watches and wearables.

  • wezi427

    They should have been doing that from the beginning. Consumers need to know what they are buying.

  • Ales

    Didn’t early version of Android had similar branding ? Google logo, not Android.
    The back of my LG Optimus One still have that “with Google” logo.
    I remember there were also other Android phones back then that have “with Google” branding.

    Personally, I feel more comfort with “with Google” than “powered by Android”.
    Feel more human.. and more depth.

  • http://google.com/+ericmazariegos Eric Mazariegos

    News flash, the average consumer doesn’t care what operating system their device runs on

    • Kash Gummaraju

      Educating the average customer is necessary

  • Ben Edwards

    Just saying, I’ve NEVER heard anyone say they are running the “Galaxy OS”. If they don’t know they’re using Android (which a lot of people do seem to know anyway), then they definitely have no idea what an OS is…

  • Heisenberg

    A lot of people I know, simply have no idea what OS their Android phone runs…

  • deepen915

    this should have been done from the beginning.. I love it. Google needs to make sure that their OS gets recognition on phones that run Android.

  • Damon Adrian

    only people with a PHD should have electronic devices. don’t have a PHD? go back to the stone age

    • Smuti

      PHD isn’t really a sign of inteligence.

  • YHW

    More like “wait wutz an OS”

  • Rohit Naik

    Phone that looks exactly like the HTC ONE

    http://www.youtube.com/watch?v=B0bZF2hmj_4

  • xd feng

    Consumers are generally into electronic consumer goods which mostly contain FPC cables. Actually the rigid flex circuits‘s involvement is significant to the consumer goods’ appliaction.