Looks like the big G is throwing it’s wallet around, and on a Father’s Day at that! Sage TV announced via a small note on their homepage, and through a quick tweet, that they have been acquired by Google. Why is this at all significant, and why should you care? SageTV is a software company that has immense experience in the “Smart TV” space, and has significant amounts of their technology based in Java. While at this point we can’t be entirely sure what Google intends to do with SageTV, we do know that this acquisition underscores Google’s commitment to making media in and around the living room a big deal.
We already saw Google make tons of TV-related announcements at Google I/O 2011, and with SageTV under its wing, it looks better positioned to compete in this space. As we mentioned earlier, a significant amount of SageTV’s technology has been written in Java, which we know plays very nice with Android. Certainly, it’s not impossible to imagine Google using SageTV’s Java-based technologies, coupled with the growing Android environment, to create a truly immersive, device independent, Google TV experience.
If anything, Google’s actions bespeak its intentions; they are even more serious about the set-top market than many others were lead to believe. Imagine the possibilities – if a future Google TV would function with your TV provider’s network or existing set-top box, it would certainly become the next TV set top box to have.
We’re thrilled to announce that SageTV has been acquired by Google.
Since 2002, we’ve worked to change the TV viewing experience by building cutting-edge software and technology that allows you to create and control your media center from multiple devices. And as the media landscape continues to evolve, we think it’s time our vision of entertainment management grows as well. By teaming up with Google, we believe our ideas will reach an even larger audience of users worldwide on many different products, platforms and services.
We’ve seen how Google’s developer efforts are designed to stimulate innovation across the web, and as developers have played a core role in the success of SageTV, we think our shared vision for open technology will help us advance the online entertainment experience. We look forward to joining Google, and while we don’t have anything specific to announce at this time, we encourage interested developers to email:
Full speed ahead!
The SageTV Team
Any thoughts? You know there are a lot of companies seeking to dominate the so-called idea of “digital convergence”. Let’s see how this plays out.