Ads may be coming to the Gmail Android app

by: Bogdan PetrovanSeptember 30, 2013

gmail android app update

The web version of Gmail has long had ads in the sidebar, which Google, somehow controversially, serves based on the content of your messages. More recently, the company launched a new type of Gmail ads that show up as email messages in the separate Promotions inbox.

While the Gmail for Android app has been free of ads so far, it looks like Google might be changing that in the close future. The folks at Android Police uncovered multiple fragments of code that contain references to ads in the newly updated Gmail for Android app.

It’s unclear from the code fragments how the app will incorporate the ads, though it’s possible that the promotional content will only show up in the Promotions inbox, just like on the web app. For what is worth, Google seems to be baking in settings that would allow users to control how ads are displayed in Gmail for Android.

Along with many other apps, Google updated Gmail for Android to version 4.6 last Wednesday. The update, which is still rolling as of this writing, brings a new card-based interface for conversations, a way to select multiple messages, and several other smaller tweaks.

  • EvenInTheDarkestHour

    Adds happens. Gotta put all that information they gathered to use…why not targeted ads?

  • Mozaik

    I hope this ads don’t come to THE face like YouTube.

  • MasterMuffin

    As long as they follow their own rules (no airpush!) it’s okay

  • Luka Mlinar

    This might be crossing the line :/

    • Luka Mlinar

      BTW this will just encourage us to hack the sh** out of it.

    • bob

      what did you expect? they are in the advertising business, not software

      fuck google, they are here for the wrong reasons, like sanader ;)

      • Luka Mlinar

        There is hardly enough realestate on our screen to see the mail let along put an add there. At some point it starts to get stupid. I get that they are in the money making business but if they start putting adds on every single product they start alienating their costumers. We all ready use Google everywhere else. Can we have these 2-3 things without ads. Is that to much to ask?

  • bob

    maybe pay for something? instead of getting the ads?

  • Kervin Cruz

    Simple solution. Show them you dont like it by not using their app. Downrate their app on the playstore and bomb them on the comments. They will get rid of that crap. Use an alternate email app if it annoys you that much. I have enough ads on my free apps, dont want them on the baked in ones. Thank God for TiBu. Get rid of that in a heartbeat.

  • AsakuraZero

    if they do it like they do it on the web version, an once in a while add on the emails colums and one that can be removed then im more than OK with that.

  • Lugnuts McGruff

    Adaway ftw!

  • trex

    I don’t have problem with ads, as long as they are not intrusive and not eating lot of bandwidth. I have limited quota so I hate ads that always updating to network.

  • Abdel Aziz Farhi

    That would suck hard…

  • 8Charlie

    Don’t make it too irritating and you can add ads on my phone. Really wouldn’t mind, I’ve never had these ads bother me on the PC, so I kinda trust that Google will find a good balance. More income could mean better apps/services/Nexus phones.

    This company brings you dozens of great services for free, paid services for great prices and so much more. They ask in return that you put up with some ads, some of the time. Stop being a baby and pay with either your wallet or your attention. It’s so funny how nowadays we want everything for free.

  • padlock1

    I’m truly sick of the latest changes on the regular Gmail so any further tampering may just sway me away from the service all together after 9 years. My gmail on my tablet is very good. Hope they leave it alone. Not all upgrades are user friendly improvements. Just need to find a decent replacement now.