Glu Mobile isn’t exactly raking in the dough, as the company hasn’t reported a profit since it went public in 2007. So what’s a mobile game developer to do? Add gambling into its games as a way to attract more users.
Glu Mobile has announced it is partnering up with San Francisco start-up Skillz to provide a technology that will allow them to add real-money tournaments to its games for users in the United States, starting with Deer Hunter Reloaded. The developer hopes to expand to other games by the second half of the year.
So how will this work? Basically the idea is that gamers will need to pay a small fee to enter into a competition, and if they achieve certain results, they will win cash prizes. Each player will be able to bet up to $3 per game, and both Glu and Skillz will get a total cut of 20% of the pot.
It’s certainly a bold idea, but not one without its own problems. For one thing, the laws surrounding gambling in the United States vary considerably from state to state.
How will you know if you are in a state that legally allows you to participate in the cash games? Skillz has a system that will poll your GPS location and send it to their servers. If you are in an area that permits gambling, you will be allowed to proceed.
Deer Hunter Reloaded is already available for download but don’t expect the real-money tournament features to rollout until a little later this summer. What do you think, will this new endeavor prove popular and profitable? If you are in a state that legally allows you to participate in real-cash games, would you?