Galaxy S5 TV commercial touts “meaningful innovation”

by: Bogdan PetrovanApril 9, 2014

Samsung is about to let slip the hounds of war marketing in over 150 countries when the Galaxy S5 finally goes on sale this Friday. How many hounds, you ask? Well, Samsung spent $363 million on advertising last year in the US alone, and a huge chunk of that money went on TV commercials. And that’s actually down 10 percent compared to 2012, if it matters.

This isn’t actually the first Galaxy S5 commercial, with that honor going to the spot aired on the Oscars’ night. However, this one will probably be aired more extensively.

Samsung positions itself like an innovator in the ad – right off the bat, the commercial touts the S5’s “meaningful innovation”, probably to counter the idea (widespread, in some circles) that Samsung is a fast follower, or even a copier.

This clip is just an appetizer. Expect an onslaught of Galaxy S5 promotional activity over the next days, though rivals aren’t likely to just stand idle.

  • Anonymousfella

    Meaningful innovation or just meaningful upgrade?
    Last time I checked, they’re not the same…

    • Bone

      Check again, brah, look for ISOCELL.


  • Mohammed Azoz

    i see no reason of buying this phone …. the upgrades are not that High from the note 3 … and the note still do the job pretty fine + better look , Huge Battery AND awesome leather like Back :D

    • xtriker360

      That’s the upgrade for the s4, the notes are a different line.

      • Anonymousfella

        Two different galaxies…

      • krym73

        Thank you, I can die in peace now, knowing some ppl are smart enough to figure that

      • Mohammed Azoz

        still …. not enough upgrades from S4–>s5 ^_^

  • beatles

    cheap plastic band aid is an ‘innovation’

    • krym73

      Nope ,
      Download Booster
      Heart TrackTracker
      Dual Camera Shooting Mode
      Ultra PowerSaving Mode
      Private Mode-Kids Mode
      Gear2, Neo , Fit
      Thats innovation….since when is innovation based off of what the phone looks like, and the phone actually doesnt look bad or like a band aid in reality.

      • deepen915

        don’t forget the much improved ISOCELL Camera!

  • terpski

    No thanks to this crappy over-priced plastic piece of crap.

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