Customers lined up to buy the Galaxy S5, but not everywhere

by: Bogdan PetrovanApril 14, 2014

samsung galaxy s5 aa (24 of 36)

The Galaxy S5 went on sale last weekend in 125 countries from North America, Europe, and much of Asia. With competition stronger than ever and tapering growth in the high-end smartphone market, all eyes are now on Samsung’s new hero device and its sales performance.

The first signs are encouraging, with customers in several European countries lining up to buy the Galaxy S5.

Samsung told ZDNet Korea that Galaxy S5 sales were on average 1.3 times higher than for the Galaxy S4, with some European markets seeing double the performance of the 2013 flagship. At a Paris store, Samsung sold 200 units in the first hour, while in the UK launch-day sales were double that of the Galaxy S4. Samsung also boasted great sales in Austria and the Netherlands, where 700 people reportedly gathered in Rotterdam for the launch of the Galaxy S5.

galaxy s5 launch day france

Launch day in Paris

A Samsung representative said orders are already “in the millions” for the Galaxy S5, and we have no reasons to doubt it. The Galaxy S line has always been Samsung’s top seller.

With that said, in some countries, the Korean company offered free Gear Fits to the first Galaxy S5 buyers, which probably encouraged customers to line up. For instance, at the Samsung Experience Store in Frankfurt, Germany, the first 200 Galaxy S5 buyers received a free Gear Fit fitness accessory. In France, SFR customers had the option to buy an unlocked Galaxy S5 and get a Gear Fit for just an extra euro.

In the US, customers were less eager to line up for the S5, reports Recode’s Dawn Chmielewski: “an informal survey of stores in downtown San Francisco found healthy preorders for the Galaxy S5, but no long lines at the purchase counter.”

T-Mobile reported the highest number of registrations for information on the Galaxy S5, but that doesn’t necessarily mean that sales broke records as well. Indeed, there are no reports of American customers lining up for the Galaxy S5, the way European customers did.

Samsung has a much stronger presence in Europe compared to North America, where Apple still commands a large and faithful following, especially at the high end of the market.

  • namesib

    And no virtual buttons or unibody construction in sight.

    Long live Samsung’s hardware buttons and replaceable battery.

    • SContrerasMer

      Oppo find 7 has a replaceable battery

      and it’s more apealing to me than the GS5

    • Gary Chan

      In my opion that is better, you to use the app with the whole screen

    • Jesus

      Not sure if sarcasm…

      but hell yes, I do prefer their hardware buttons!

  • John Mortimer

    Not many buy phones in the USA it’s a none story, that and the only way to have got a iPhone 5s was to line up.

  • sasdf

    s5 is always backordered in verizon and limited stocks in AT&T

  • SContrerasMer

    The Samsung experience stores here were crowded

  • elvedin

    The phone came out two days ago and I’m still waiting for my local store to get it in, only major cities got it in the launch date as far as I know

    • elvedin

      3 days**

      • zerilos

        Where do you live? I’m in a town of 6000 and the local Wal-Mart has dozens of them.

    • John-Phillip Saayman

      I live in a city of 3,5 million people and nowhere can I find a blue S5. So I’m waiting…

  • cee

    Am I the only person who sees the irony in people queuing for Samsung phones? Wasn’t this the main reason for ripping on iPhone buyers?

    Does this make every person queuing for an S5 an idiot? Oh how short HaemarRoiders memories are.

  • mmmmmbop

    Freaking hipsters.

  • Jonathan TAM

    Here in Hong Kong the Samsung stores are having less people than ever before. XD

  • Goblin Shark

    I never line up to buy anything on the 1st day.

  • Darktanone

    Wow, sounds underwhelming. Seems they’re trying hard to convince us it’s doing mediocre in sales.

  • deepen915

    Instead of waiting in lines like an idiot.. I just pre-order online and let it arrive at my doorstep. Saves the stress and gives me more anticipation and excitement at arrival! Got mine Thursday, one day early also! Straight from AT&T!