Samsung and Swiss carrier Swisscom came up with a competition that’s very different from what we’re used to: believe it or not, you have to stare at the Galaxy S4 for 60 minutes straight in order to win it.
The video below was shot in Zurich’s Main Station. In addition to the pressure of dozens of people watching the competitors, the organizers prepared quite a few distractions to make the challenge harder, including a hotdog set on fire.
The contest, based on the Galaxy S4’s Smart Stay feature, is part of a promotional campaign that certainly doesn’t lack in imagination. Just think of the Pool Party ad, complete with a few jabs at Apple or the ads introducing essential features of the Galaxy S4.
The competition will continue in three more locations in Switzerland – Lucerne, Schwanenplatz on May 28, Berne, Waisenhausplatz on May 29, and Lausanne Place de l’Europe, on May 30. If you’re from Switzerland, you can also enter to win a Samsung Galaxy S4 through the competition’s website (link below).
Would you be capable of staring at the Galaxy S4 for an hour without looking away?