Galaxy S4 set to double Samsung’s lead over its rivals

by: Robert TriggsMarch 21, 2013

Samsung Galaxy S4 3 aa 600

Technology research firm IHS expects Samsung to more than double its lead over rival smartphone manufacturers by the end of 2013. IHS didn’t comment on exactly what market share they expect Samsung to end up with, but they are predicting a lead of around 11% over its nearest rival Nokia.

Samsung currently holds a 5% lead in global unit shipments over second place Nokia, and a 19% lead over major smartphone rival Apple. In 2012 Samsung shipped 29% of all smartphones, with Nokia close behind on 24%.

Unit Shipment marketshare

However the launch of the Galaxy S4 is expected to propel Samsung further out in front, and with Nokia experiencing difficulties convincing consumers to adopt its smartphones, the gap could well widen further. Based on the impressive quadrupling of pre-registrations for the Galaxy S4 reported by the Carphone Warehouse, I personally find this forecast pretty believable.

IHS analyst Ion Fogg seems particular keen on Samsung’s focus on lifestyle with the Galaxy S4.

“Combined with a massive worldwide rollout through almost every operator, the lifestyle focus of the S4 will help drive Samsung’s market share sharply in 2013,”

It’s not something I personally I agree with but I take the point that Samsung is branching out into areas untouched by its rivals, which could certainly push a few more consumers over to Samsung.

It looks like everyone is expecting the Galaxy S4 to take the world by storm, and I’m certainly not going to be one to argue there. But I am a little concerned for Samsung’s rival manufacturers, and what this means for the future of the competitive open-source Android market.

  • Jusephe

    Every tenth phone sold on planet is an iPhone.

    • st0815

      Yes, that’s what 10% means.

      • nominating this for “reply of the year”!

    • hoggleboggle

      to be precise that is every tenth phone sold in 2012. in 2011 it was every 16th phone.

      • steve BLOW jobs

        lets hope this year it’s every 26th phone.

    • Andreas Larsson

      (Edited) Nwm they changed it :-P

  • hoggleboggle

    “In 2012 Samsung shipped 29% of all smartphones” typo here. It should read 29% of all phones, not just smart phones

  • Mike Bastable

    Deliberately being silly with replies is getting boring on AA. Jusephe makes the salient point that Apple has the iphone and that is 10 very profitable procent of the Gsm market. Samsung has a range of Smart and Dumb phones worth 24% generating less profit. The galaxy s3 is behind in actual unit sales to the iphone. THAT was his very valid point. I expect that the s4 will sell truckloads deservedly but fail to eclipse the units sold by iphone.
    Lets all try and have discussions here instead of acting like a gaggle of drag queens throwing shade and scoring points with sillly remarks….oke

    • Monji

      Samsung makes money even when apple sells iphones since theres a lot of parts made by samsung in the Iphone

      • kascollet

        Samsung parts are becoming quite rare in the iPhone (last but not least being the SoC itself) and they won’t be any left by 2014. This is a major shift that will hurt both companies. Sad consequences to the market battle b

      • Mike Bastable

        Was that the point i was making? Discuss the issues not the minutae, we all know Samsung supplies apple…you r nit picking not replying.

    • st0815

      Don’t know if he was trying to make that point, but it would be wrong. There is no “the iPhone”, Apple currently sells the 4, the 4S and the 5. Certainly the “iPhone sales” in 2012 haven’t been all sales of the iPhone 5. Sure you could compare the iPhone 5s sales (assuming you had the numbers on hand) with the sales of the S3, but that wouldn’t be fair to either contender given that the S3 sold considerably earlier and that Samsung was happy to cannibalize S3 sales by offering the Note and the S3 mini in addition to keeping the S2 alive and now offering the S2+.

      So what’s the point of the comparison, what does comparing achieve? If you are looking at financial data – perhaps because you want to invest – sure profits are important, but then there is no point just comparing the smart phones sector of each company. Yet alone comparing sales of single products. If you are looking at the number of users – who is exposed to and familiar with which platform – then the phone types are not relevant. If you are looking at the potential for product and services sales then sales via iTunes and the Play Store are important.

      Where does the “how many products to capture market share” come into play? For which analysis is it important if you supply 10% of the market with one or three products?

  • imfrommars

    it’s just like a fanboy to use the word “planet”.
    Jusephe ! how many on Mars ?

  • ludwig

    seems that nokia & samsung are helped a lot by their low-end phone sales, not smartphone.

    in my country, cheap phones of nokia and samsung are quite abundant, followed by LG, and chinese phones.

  • meimei227