Samsung has high hopes for the Galaxy S4, launching into its first markets today. The Galaxy S4 is projected to sell in 100 million units, a target that is deemed “highly achievable.”
It’s a big day for Samsung. The Galaxy S4 started selling today in the first market, Samsung’s native South Korea, with great expectations and glowing reviews.
Over the following days, the Samsung Galaxy S4 will launch in countries from around the world, although at least one major market, the US, has seen the device delayed. The official reason for the delay is “overwhelming demand”, with Samsung officials being keen to boast that customers are going nuts over the latest Galaxy device.
At the Korean launch event today, Samsung executives and analysts interviewed by the Korea Times stated that the largest smartphone maker in the world would have little trouble meeting its lofty goal of selling 100 million Galaxy S4 units. Moreover, Samsung said it has been receiving “explosive orders” for the Galaxy S4 and that the sales target is “highly achievable”, thanks mainly to the “competitive pricing” that Samsung is able to leverage, without sacrificing hardware specifications. This last statement is a bit unclear, considering the premium price tag that the Galaxy S4 bears.
Another interesting piece of news that emerged today is the fact that the Galaxy S3 has sold 50 million units since it became available in May 2012. The last time we’ve received a sales tally on the Galaxy S3 was in January, when Samsung announced the reach of the 40 million milestone. In other words, the company moved 10 million Galaxy S3s in about three months, a very respectable figure for a phone that was launched in mid-2012.
Will Samsung manage to smash its own record with its current flagship? All signs point to a clear affirmative answer. The only potential problem that could, temporarily, derail the runaway success that the Galaxy S4 shapes out to be is a big manufacturing problem, similar to what HTC experienced with its One.
But Samsung is the biggest smartphone maker in the world for a reason. If anyone can orchestrate a huge manufacturing operation flawlessly, it’s Samsung.