New Samsung Galaxy S4 ads continue Grad Party theme, sans Apple this time [video]

May 5, 2013
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samsung galaxy s4 vs galaxy s3 s3 front in hand aa

After releasing a new 90-second Galaxy S4 TV ad a few days ago, Samsung is back with a couple of shorter commercials part of the same graduation party theme.

Previously known as “Graduation Pool Party,” the Galaxy S4 ad we have already shown you is in fact called “Grad Party” and demos several Galaxy S4 software features while at the same time making fun of Apple and iPhone users in the process.

Unlike the longer ad version (the third clip embedded below), the two new commercials are much shorter and focus on only one Galaxy S4 feature each, without taking any clear hits at Apple.

Easy Mode” is a short 15-second clip that shows us one of the Galaxy S4 features – evidently called Easy Mode – that allows inexperienced Android users enjoy the handset without having to learn everything such a smartphone has to offer.

The ad clearly shows one man’s intention of “switching” to the Galaxy S4, although a link to Apple is not clearly made, but rather left to the viewer to make.

The second video, which is a longer 30-second clip, is titled “Grad Photo” and shows another Galaxy S4 feature, Eraser Shot. With it, a mother saves a graduation photo of her son in a situation other cameras wouldn’t necessarily be able to do it. Eraser Shot is a new Galaxy S4 feature that lets users eliminate unwanted objects or people from their pictures in order to capture that perfect shot.

Hits at Apple aren’t present in this ad nor are there any subtile “switch” hints.

http://www.youtube.com/watch?feature=player_detailpage&v=W5TZQZFjEIo

Samsung’s “The Next Big Thing is Here” campaign seems to be centered around youngsters and the graduation theme seems like it’s going to stick around for a while. Just as in previous series of ads, we see some of the same characters appear in more than one ad, so it’s likely to see them in the future in upcoming Galaxy S4 commercials.

http://www.youtube.com/watch?feature=player_detailpage&v=WARI_7c-Ofc

While one of the thee new Galaxy S4 ads do you like best so far?

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