Galaxy S3 sales surge after iPhone 5 announcement, Apple $1 billion court win

by: Chris SmithOctober 3, 2012

Since the launch of the iPhone 5, we compared the device with the best-selling Android device of the year, the Galaxy S3, from various points of view (including drop tests, video comparison, benchmarks and display performance) but we’re yet to compare the sales of the two smartphones.

Luckily, a new study from analytics company Localytics reveals that Galaxy S3 sales are still up and growing from week to week. The company has noticed particular Galaxy S3 sale spikes in late August and mid-September tied to Apple’s $1 billion court win against Samsung and Apple’s iPhone 5 launch, respectively.

According to the data collected by the company from July 31 to October 1 – the company provides analytics services to developers and “supports over 350 million iPhone, iPad, Android, BlackBerry, Windows devices for its consumers” – Galaxy S3 sales have grown at a steady pace each week since August 1 (as the graphic above suggests).

The company measured weekly Galaxy S3 sales and compared them to the previous week, and concluded that Samsung sold on average 9% more Galaxy S3 units than the week before.

The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.

The second spike started the week of September 12, when Apple announced the new iPhone 5. Apple’s announcement was quickly followed by hundreds of stories comparing the two phones, most of which again suggested they were similarly capable. That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision.

The company doesn’t offer any sales numbers for the Galaxy S3 and it doesn’t mention anything about iPhone 5 sales either at this time.

Apple has announced it sold over 5 million new iPhones in its opening weekend, with analysts expecting it to sell up to 10 million iPhone 5 in the quarter ending on September 30 and over 40 million iPhones in total in the Christmas quarter.

Samsung on the other hand sold over 20 million Galaxy S3 units since launching it in late May and is expected to sell over 30 million units this year.

While the Galaxy S3 sales surges after the $1 billion verdict against Samsung and after the iPhone 5 announcement are obvious, it would be interested to know exactly how many devices were sold during those time intervals. We’re even more curious to see how the iPhone 5 vs Galaxy S3 sales looked like during the iPhone’s launch.

Another factor that should be taken into account by such studies, although Localitycs can’t provide such data, is the fact that carriers and electronics retailers offered a variety of promotions on the Galaxy S3 before, during and after the iPhone announcement. Price drops for high-end devices in the months following their initial launch are common practice in the Android universe where a hot new device is launched every few months or so, stealing the spotlight in the process. Therefore price drops can further drive sales months after some of the initial buzz around a device has toned down, especially coupled with such events like the Apple vs Samsung trial or the new iPhone’s arrival – naturally, we’re referring to discounts available for on-contract purchases.

When have you purchased your Galaxy S3 unit and how much did you pay for it?

  • salmed

    Samsung got the growth in sale in the verdict week also because of the people sick with Apple dirty games and bought a Samsung, also to support them. Then, when iPhone 5 has been launched, people find that S3 is still better than iPhone. This is the real reason. Stop saying samsung is “similar” with iphone. Samsung is WAY SUPERIOR TO IPHONE

    • Kok Hean

      Yeah man, my Samsung vacuum cleaner is superior to my phone! :D

      • Benny .

        Of course…

  • ArtS3

    I bought my S3 in August for 660$ but now it’s worth little less than 600$ (according to the today’s exchange rate of Dollar), so it’s obvious that S3 looses on it’s value every month what doesn’t seem to happen with Apple devices. They lose the value much more slowly.

    • It’s not that the S3 is loosing its value its that the longer something is out the price goes down because they have new better device out or they have recouped their initial cost of designing the device & lower the price of the device because they are always fair with their prices. crApple is just greedy & they look at it as the stupid ppl will buy them no matter how much they overcharge for outdated technology. That & they take a whole Damn year to bring out a slightly better version of their product. Why do you think crApple is suing Samsung, it’s because they’re pissed that Samsung innovate so quickly & it is ruining crApples way of bearly bringing anything new to their customers in the newest version of their devices and overcharging for it. – KID ANDROID ( TEAM.ANDROID.CANADA)

    • lol

  • MrBaun

    got the s3 32 gig for free with a 3 year contract. bell canada

    • lilsonigirl

      how did you get that? …called every carrier, seems the $0 offer is over now, and the prices all bumped back up to $159 :(

  • wait till the Galaxy Note 2 comes out to see how many iPhone users make the switch to Android getting the Note 2 as their first Android device. The Note 2 is going to be the best selling device of 2012 & possibly of all time. – KID ANDROID ( TEAM.ANDROID.CANADA)

    • hoggleboggle

      I love the Note 2 and am really tempted to buy one once some cash frees up, but there is no way it will outsell the GS3 let alone any iphone.

      • I will agree to some extent i know a few companies up here that gave their employees galaxy notes just to take away the hassle of carrying around computers with them or tablets

    • Major_Pita

      I love the Note II, but seriously don’t know how I’d carry it. As it is, my GNex with a TPU skin is hard to find cases for. Wish Samsung would market some kind of acceptable belt case. Then I’d jump in.

    • I dont see that happening. The Galaxy S4 will break all the records, trust me.

  • polo2503

    Bought mine at the end of August, 499€ off contract.

  • martin henderson

    I was going to wait until I was due an upgrade to get a new device but the unjust win of Apple over Samsung convinced me to pay full retail for the S3 in support of Samsung. It’s an awesome phone. I intend to use my upgrade to buy the new Note 2 in December. Apple sues everybody that has better devices than them because they can’t keep up. Because of this they will never get one cent from me.

  • Jack Mabry Jr

    I purchased my S3 on September 25th, paid $199.00 for it on Sprint. This phone is so frickin awesome!

    • hoggleboggle

      I can’t believe how much you americans get screwed on your cellphone plans. Here in the UK I can get the GS3 with an unlimited data bundle (with skype and tethering allowed) and 2000 any network minutes and 5000 txt for approx $1250 over the 24 months compared to a sprint contract which will end up costing you $2120 over 24 months and only has a “measly” 450 minutes included. That is a seriously messed up price difference.

      • I was wondering the same thing when I read the comments. I’ve never seen a 3 year / 36 month contract before in the UK. It’s either 18 or 24 months.

  • nicopretorius

    Also moving from iPhone to Samsung Note2, way superior and actually much more usefull than anything else in the market!

  • Sondre Krumsvik

    So… People said “I’ll wait for the iPhone 5” and when they saw the iPhone some people went to samsung. Awsome

  • Jatan

    2 yrs since the launch of Galaxy S Vibrant the 4 inch screen. Iphone 5 after 2 years reaches that size. So who is copying whom??

  • Major_Pita

    The bump in GS3 sales was due in part to folks saying F**K You to Apple with their wallets,. Of course, it helps that the GS3 is a just the best value out there as well.

  • rsanchez1

    So basically, what Samsung needs to do to boost sales is embroil itself in an eternal legal battle with Apple.

    Suck on that Apple!

  • lolz, another awkward moment when Apple fanboys have nothing to say and they just keep on disliking everyone’s comments :P #Lame #Fail

  • trebor

    So many apple users here. lol

  • I pre-ordered two 16 gb white versions for me and my wife. From sprint, I received both of them at my door on June 21st, as promised! #sohappy! #removethef’inmiddlebutton! lol

  • jeremy

    I love how many dislikes there are to positive android comments lol (obviously from isheeps) Funny how all they can do is dislike Comments, because they have no real argument. :p Also I really love the S3, but I will never buy anything that is not stock android!! Google works really hard and does an amazing job giving us this incredible UI. Theres simply nothing better. Sorry touch wiz I like you, but you dont do it for me like stock Android does. NEXUS FOR LIFE!

  • Sunmeet Singh

    As a former iPhone holder, I was really excited to see what the iPhone 5 would bring to the table, like the iPhone 4 did after the 3-series. Boy, was I disappointed.. apple is playing catch-up to the mobile superpower that is samsung, and that’s why I have reverted to s3 and I suggest you all do the same if you want your money’s and contract’s worth.. it’s FAR superior than any apple product!