Everything Everywhere (EE), the carrier titan born from the unholy matrimony between Orange UK and T-Mobile UK, has been the first mobile operator in the region to launch a 4G LTE network, although its competitors are also going to get faster data networks soon.
But it’s only now that we have pricing details and 4G LTE plans revealed for EE. The carrier has issued an official press release to announce its LTE offerings, which include several new smartphones, four Android devices, the HTC One XL, the Samsung Galaxy S3, the Huawei Ascend P1 and the Samsung Galaxy Note 2 and the iPhone 5 that comes in three capacities, 16, 32 and 64GB.
In case you already own a 4G LTE device in the UK, EE will help you move to 4G at no additional costs. On the other hand, if you have purchased a non-LTE device at some point during the last six months, you’re going to be able to swap it for an LTE-friendly version for a one-time fee of £100.
The cheapest EE 4G LTE plan costs £36 and it will get you unlimited calls, unlimited messages and 500MB of data, provided you choose a two-year plan with your new smartphone. In case you only want a 12-month contract, then the cheapest EE 4G LTE plan will cost £10 extra for a total of £46, and every other one-year plan will be £10 more expensive.
At the top of the food chain you’ll have a £56 monthly plan (for two-year agreements) that gets you unlimited calls and texts and 8GB of LTE data. Additional data can be purchased if needed and it will cost £3 for 50MB or up to £20 for 4GB.
An extra £5 per month will allow UK EE subscribers to take their unlimited voice minutes and messages abroad, “in selected countries” alongside “special data add-ons.” We will mention that all the prices mentioned so far are for consumers, and that business, small business and share data LTE plans are also going to be available from EE at different price points.
Tethering, VoIP services and access to BT Wi-Fi are also included in any chosen 4G LTE EE plan. In case you're wondering, pre-pay EE 4G LTE offers are not available at this time.
The 4G LTE service will be available in the UK starting with October 30. On the same date, the Orange and T-Mobile shops will be rebranded as Everything Everywhere. At first, EE will offer LTE coverage to 10 cities, with six more to be added by Christmas. The LTE rollout will continue next year, with the carrier estimating that 98% of the population will be covered in two years time.
In addition to offering subscribers faster data, EE seems interested in helping users chew through their monthly data allowances as fast as possible. How is it going to do that? Well, the carrier is going to offer you “smart new services,” on your precious 4G LTE devices, including access to movie streaming.
The launch of superfast mobile and fixed speeds by EE will inspire the birth of revolutionary and exciting new services for business and consumers. The first such service is EE Film, the only service in the UK which combines 2-for-1 cinema ticketing, listings, trailers and film downloads or streaming in one place. The Film Store presents the largest catalogue of new releases available in the UK, with more than five times the number of new releases than other similar providers, and more than 700 films available in total. [...]
4GEE customers will able to download or stream a film, each week, on EE, without impacting their data allowance. Further films can be downloaded or streamed with prices starting at 79p, and the cost can be charged to customers' mobile bill, or credit and debit cards.
In case you decide to buy a plan that’ll cost you at least £41 in monthly charges, you’ll be able to get an additional music service from Deezer, two Gameloft games per month or live mobile TV. The good news is that you’ll be able to keep switching between these services every 30 days, if you’re not happy with your initial selection.
If that’s not enough, you’ll also have to know that you’ll be able to bundle your EE 4G LTE and EE fiber broadband plans to save a bunch of cash, so make sure you do your reading before choosing your next EE Internet services.
Speaking of cash, with all the money some of you will be spending on LTE data and digital content that will be streaming at much higher speeds, you should know that EE is also going to offer you some services to secure that content in case the phone gets stolen or lost. You will have to pay various monthly fees to get you set up (depending on what features you want and how much storage space in the cloud you need), but once that's done, EE will offer you a Clone Phone service that will keep your precious data backed up in the cloud and ready to be installed on a fresh new phone in case the original one gets in trouble. Moreover, you'll be able to track your handset, send alerts to the lost device and even get a brand new device within 24 hours from losing the first one.
Now that you know everything there is to know about EE's 4G LTE service, are you ready to jump aboard the LTE train? What device are you buying, or have already bought?
EE TO LAUNCH SUPERFAST SPEEDS, EXCITING NEW
SERVICES, SIMPLE PRICING & EXPERT SUPPORT FOR
CONSUMERS & BUSINESSES ON 30th OCTOBER
• Superfast speeds: EE delivers superfast speeds, five times faster than 3G,
and typically ten times faster in homes and offices with fibre broadband
• Exciting new services: EE Film provides customers a one-stop shop for film,
combining 2-for-1 cinema ticketing, listings, trailers and film downloads or
streaming into one place. EE Film also offers ‘pause & play' functionality
between mobile and PC with the largest catalogue of new releases compared
to similar providers. The new Clone Phone insurance service replaces your
device and digital content in under 24 hours
• Simple pricing for the digital age: Unlimited calls and texts as standard on
your mobile; customers simply select their data allowance, starting from just
£36 per month for consumers and £35 (excl VAT) for businesses, with built-in
cost control tools
• Expert Support: Fast track service for all customers, plus access to
approximately 10,000 experts on the high street, on the phone and online
23rd October 2012. London. EE, the UK's most advanced digital
communications company, today unveiled the pricing and plans for its new
superfast Fibre Broadband and 4G services, designed for 21st century
consumers and businesses alike.
The UK's first 4G mobile service will launch on Tuesday October 30th, offering
consumers and businesses a new way to access the people, places and
things they want on the move, with speeds typically five times faster than 3G.
EE will also launch its new fixed-line fibre service for the home and offices,
with speeds typically ten times faster than today's standard broadband plans.
The delivery of increased speeds and connectivity has inspired the
development of EE's first next-generation digital services, such as EE Film
and EE's new device and digital content replacement services.
Olaf Swantee, CEO of EE, said: “We're proud to be leading the way and
pioneering the roll out of 4G in the UK. With our new brand and unique 4G
and fibre services, we will deliver consumers and businesses across the
country next-generation services and a superior level of support.
“Our new plans have been developed to offer our customers everything they
have been asking for – superfast performance, choice and value – as well as
a fresh approach to pricing and customer service that offers accessibility,
flexibility and guidance every step of the way.”
The launch of the EE brand will be backed by a multi-million pound marketing
campaign across TV, print and digital media channels.
EE will be the first company in the UK to launch a mobile 4G service, along
with its new fixed-line fibre broadband service. It will be called 4GEE and will
offer speeds five times faster than 3G, and speeds typically ten times faster
than currently available in homes and offices.
EE will be available to buy nationwide, with the 4GEE service going live
initially across ten cities on 30th October3. The company has an aggressive
4G rollout plan in place with six further cities coming online in the run up to
Christmas, with further cities and rural locations planned for 2013, and 98% of
the population due to be covered by the end of 2014.
Once achieved, this will be the fastest rollout of any UK network in history.
EE's Fibre Broadband service, available to both consumers and businesses,
will be available in 11 million premises nationally with plans starting at just £15
Smart new services
The launch of superfast mobile and fixed speeds by EE will inspire the birth of
revolutionary and exciting new services for business and consumers.
The first such service is EE Film, the only service in the UK which combines
2-for-1 cinema ticketing, listings, trailers and film downloads or streaming in
one place. The Film Store presents the largest catalogue of new releases
available in the UK, with more than five times the number of new releases
than other similar providers, and more than 700 films available in total.
EE customers will be able to watch a film of their choice on their mobile, on
their PC or even on their TV (via their laptop). Pause & Play also allows
customers to view the film on one device, such as their smartphone, pause it,
then pick it up on another device, such as their laptop.
4GEE customers will able to download or stream a film, each week, on EE,
without impacting their data allowance. Further films can be downloaded or
streamed with prices starting at 79p, and the cost can be charged to
customers' mobile bill, or credit and debit cards.
Simple pricing for the digital consumer
4GEE phone plans will offer customers a wide selection of simple smartphone
and mobile broadband plans, putting the customer in control by combining a
range of data options with unlimited UK calls and texts. Data allowances start
with the light data usage entry plan, offering 500MB (£36/pm) and extending
up to 8GB (£56/pm) for the heavier data user.
Data controls will alert customers when they are approaching the data
allowance limit, and then when their limit is reached. They can then choose to
buy a data add-on, or wait until the next bill period starts.
All customers will be able to tether or use VoIP services as part of their plan –
with no need to buy specific data add-ons. BT Wi-fi is also included in all
plans at no extra cost, providing on-demand access to millions of wireless
hotspots across the UK.
For just £5 more a month, customers will be able to take their unlimited voice
and text allowance abroad with them, in Europe and selected countries in the
rest of the world4, as well as access to special data add-ons offering
significant value on data use while abroad.
New Fibre Broadband and 4GEE plans for Business
Small business customers will have a range of 4GEE phone plans, with data
allowances of 1GB including unlimited UK calls and texts starting from £35/pm
(excl. VAT). Companies can also reduce costs by choosing the new 4GEE
Sharer Plan, which allows sharing of data allowances across all users and
devices within their business, plus inclusive calls to colleagues and landlines.
EE also provides medium sized, public sector and corporate customers with a
range of dedicated 4GEE plans from an additional £3 a month on top of their
existing or new package, as well as added services including security and
mobile application development. Data share plans are also available for these
companies, with the added benefit of increased spend control through
reduced out-of-bundle rates for data, and spending caps ranging from £50-
Olaf Swantee commented: “UK Businesses have shown considerable interest
since our 4G launch intentions were announced. We hope that our new 4G
plans and services will make us the most exciting digital communications
business partner to work with in the UK.”
EE Consumer Fibre Broadband plans
EE's Fibre Broadband will offer speeds typically up to ten times faster than the
UK average. Ideal for households or small businesses with multiple devices,
EE Fibre broadband offers maximum download speeds of 76Mbps – allowing
customers to stream HDTV, play online games, watch films on demand or
quickly upload or download large files. Plans start from £15 per month5, with
off-peak calls and a free BrightBox router included as standard.
4GEE customers save £5 per month when taking EE's Fibre Broadband
product for the entire length of their phone plan – offering savings of up to
£1206. Orange and T-Mobile customers can also benefit, allowing them to
enjoy EE Fibre Broadband in the home or office at reduced rates.
EE customers can expect a superior level of service on the high street, on the
phone and online, with a significant new service approach and services
designed to give customers peace of mind.
10,000 EE experts have been trained to serve and sell to customers in a new
way, designed around specific handset types.
If an EE customer wants to speak to an expert at one our customer centres,
they can fast-track the automated call system by first connecting, then dialling
33, to get connected directly to an expert.
EE also operates customer services on social networks Twitter and Facebook.
A number of new services, fit for the digital world, have also been developed
to provide peace of mind for new EE customers.
Clone Phone: Clone Phone from EE securely backs up data such as
contacts, calendar and content (customers' own photos and videos) via an
App, which provides an easy way to restore your content if a phone is lost,
stolen or broken. It means you don't just get your handset back, but you get
your digital life back too.
Repair & Loan Phone: Repair and Loan Phone provide a convenient way to
arrange a repair in store8 and stay in touch in the meantime. All customers will
be provided with a replacement phone, and phones will be repaired and
returned within 14 days. Small business customers benefit from next day
replacement for any faulty phone.
Transforming the high-street
From the 30th October, all existing Everything Everywhere, Orange and TMobile
stores will become newly branded EE stores.
EE will be offering a simple process for Orange and T-Mobile customers
who've already purchased a 4G ready handset, to swap to 4G, at no