Galaxy S3 had four of its five best-selling weeks in the U.S. after the iPhone 5 was unveiled

by: Simon HillOctober 29, 2012

Samsung Galaxy S3

Samsung has been doing very well in the smartphone market of late. The company posted record breaking profits in Q3 2012 and has a clear lead in global smartphone shipments. On Friday the South Korean manufacturer revealed that four out of five of the Samsung Galaxy S3’s best-selling weeks in the U.S. came after Apple unveiled the iPhone 5.

Kevin Packingham, chief product officer of Samsung Mobile in the U.S. said:

“I was shocked by the numbers. I thought: ‘What the heck is going on here?’”

The obvious answer is that many consumers were holding fire on buying a new phone in order to see what Apple would bring to the table. The fact that sales of the Galaxy S3 went up suggests many of them were not impressed by the iPhone 5. It is also possible that some people have been turned off Apple by the company’s aggressive pursuit of patent infringement lawsuits against its competitors.

Despite recording a fourth straight record breaking quarter Samsung still raked in less profit than Apple. Samsung made $7.4 billion – seen as a success, versus Apple’s $8.2 billion – apparently falling short of analyst predictions. Samsung has a larger market share and shipped a lot more devices to hit those numbers than Apple did because Apple’s profit margin per device is way higher.

The Samsung Galaxy S3 is expected to continue to sell well over the holiday season and has been joined in the Samsung vanguard by the “phablet” Galaxy Note 2 device. All the major U.S. carriers have signed up to sell the Galaxy Note 2 so it will be interesting to see how well it sells.

  • daniel fairclough

    I work for a mobile network & the galaxy s111 is a superior device by far compared to the overpriced Apple products. Apple disallow discounts for loyalty on their phones unlike the like of Samsung which is why they profit more, not to mention Itunes & apps costing far more. However I sell a lot Of gs111 handsets based on knowledge including easy phone sync to Itunes & expandable memory not available on Iphone. Im getting mine this week Upgrading from the s11 which was an Iphone 4s beater.

  • aholsteinson

    The Galaxy SIII is unbeatable.

  • S3 is the best phone ever and the note 2 is the best phablet ever.. No questions and no completion

  • ivanko

    apple is going to be mad
    even more

  • I know the IP5 is behind the SG3. Believe me, size does matter. It was the audacity of Apple to file frivolous lawsuits, that made me put Apple on my DO NOT BUY list. It’s the GN2 that’s going in my pants.

  • Richard Courtney

    My wife has the iphone and i have an s3 and the galaxy is so much more tactile and user friendly.

  • vikings football

    current android o/s looks far more advanced than the current iOS…who TF wants only rows of icons on the home screen? no customizations? no widgets? WTF?