The original Galaxy S model was expected to sell 10 million units during the second part of 2010, while the Galaxy S2 was expected to reach 20 million in the same period. The Galaxy S3 seems to be speeding by those milestones even faster, with analysts predicting that Samsung will top 10 million sales for the Galaxy S3 in July, less than two months from the international launch on May 29, and in spite of all the problems suffered in the US.
Even though the Galaxy S3 has been quite controversial, because some people had higher expectations at launch, it has proven to be one of the best, if not the best smartphone in the market right now. Predicting that it will sell very well was not that hard, considering that even before the launch, Samsung got 9 million pre-orders worldwide.
The demand for the Galaxy S3 is so high, that it's hard for Samsung to even get all the parts it needs to assemble the phone, either from themselves or from its partners. We know that there is an S4 processor shortage until the end of the year, and there also seems to be a shortage of 32 GB storage modules, which is why Sprint, T-Mobile, and AT&T were forced to delay the launch:
“Due to overwhelming demand for the Galaxy S III worldwide, Samsung has informed us they will not be able to deliver enough inventory of Galaxy S III for Sprint to begin selling the device on June 21. We are working closely with Samsung on a delivery schedule to support our launch,” Sprint said on its web site. It has yet to start shipping pre-orders for the 32 GB version.
“We're getting far better reviews on S III than we did with its predecessors globally … and supply simply can't meet soaring demand. We've sent executives and staff to almost all our (component) suppliers to ensure a smooth offering and hopefully things will get better from next week,” Shin said.
The rise of Samsung could have been predicted two years ago, when they launched the first Galaxy S device, judging on its high-end specs and the amount of buzz they got. Thanks to Android, Samsung has easily surpassed Nokia in overall phone and smartphone sales, and it's now a very strong competitor to Apple.
Samsung is in a great position in the smartphone market now, and hopefully, they will keep innovating, without falling behind in technology. That mistake hurt HTC in 2011, and they're still struggling to recover from it, although the HTC One X is a good step in the right direction. If Samsung keeps the innovation and high quality devices coming, they will have nothing to worry about for at least the next two years.