Galaxies vs Sheep: Samsung reveals new (Next) Galaxy S3 teaser video

April 23, 2012
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    Both thenextgalaxy.com/ and tgeltaayehxnx.com seem to be down. It appears that Samsung got more than they expected with their teasing campaign and their servers buckled.

    In case you weren’t able to access the teaser site, it only contains the below video, a sign up form for news about the next Galaxy and some social sharing buttons.

    I am sure that many of you are pretty disappointed of this latest teaser video, as it contains almost no actual information about the next Galaxy (or the Galaxy S3, if you want). The clip is fairly generic and ambiguous, with its sweeping galactic imagery and pompous music. Perhaps the most concrete element of the clip is the sheep scene, which many will interpret as a thinly veiled jab at users of that other platform.

    Samsung went on this path before, with its high profile Galaxy S2 ads, in which it poked fun at Apple users standing (sheepishly) in line to get their next iDevice. But I am not sure that mocking the customers of its competitor is the way to go for the Korean giant. And besides, Samsung will soon become the world’s largest smartphone maker, so it may be a little silly to call the other side “sheep” when your devices are ubiquitous. I think that Samsung should show a little class, and just focus on its own product and what makes it stand out from the crowd.

    However you feel about Samsung’s teasing campaign, you have to admit that it did a heck of a good job of building up hype. Too good perhaps? But again, the video is just a teaser, and from this perspective, it serves the purpose – it got us even more impatient about May 3.

    What do you think about this latest tease from Samsung?

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    Comments

    • http://twitter.com/thezymo zymo

      yawn

    • Kabvuto76

      Next [rumour]…please!

    • Stevejobs

      Yeah, this is lame. iPhone kicks any Samsung phones ass any day..

      • Anti-idiot

        Narrow minded, sucked-in, dog panting fan boy…..

        • Troll Hunter

          his name is steve jobs…cant u notice any hint of trolling…now remove “anti” from ur name

        • bau

          This is soft irony… :) good job, Steve… Jobs!

      • hihi

        so far can not kick any ass

      • http://pulse.yahoo.com/_XLOQV53SI3PT755OOWWSBQPYFU Anon

        Kies kills the Iphone by itself.

    • http://jesuiscontentducontent.tumblr.com/ Yod-b

      well, they either make something really huge, or this will be one of the stupidest and most useless teaser campaigns ever… :D

    • http://twitter.com/weisheatan Calvin Tan Wei Shea

      can’t even access both website at all

    • 8PAQ

      Looks like Samsung likes Mac desktop backgrounds.

    • p3ngwin

      “no actual information” ?

      what, were you expecting a TEASER to reveal full plot and details of the device/services ahead of the main event ?

      “the most concrete element of the clip is the sheep scene”

      are you blind? you ignore the constant references to “size, shape, comfort, nature, smart” and the “stones” simply right in front of you?

      these are not generic terms, these are exactly the hints you missed while you’re looking for blatant and explicit “concrete details”. it seems a TEASER is too subtle for you, as missing the subtlety results in your “disappointment” as there was “no actual information”

      you only picked up on the sheep. brilliant perception.

      • http://AndroidAuthority.com/ Bogdan Petrovan

        Please enlighten us. Tell us about the shape of the phone, the size, how it will look? And the “stones”, what do they mean?

    • http://bestsmartphone2012.net/ Best Smartphone 2012

      Haha, pre-launch fail. We shall see what happens come May 3rd.

    • webbuster

      your totally right, no other electronics giant has used similar satirical advertising. This is new territory and should never be returned to again.

    • Mohdamr1

      I want to buy

    • wonshikee

      “But I am not sure that mocking the customers of its competitor is the way to go for the Korean giant. And besides, Samsung will soon become the world’s largest smartphone maker, so it may be a little silly to call the other side “sheep” when your devices are ubiquitous. I think that Samsung should show a little class, and just focus on its own product and what makes it stand out from the crowd.”

      I have never owned an Apple product and never will since I was a kid (for those who think their litigation-happy behavior is new, they’ve always been like this – they simply have more money now) and yet I agree w/ this totally. Belittling your enemies only makes yourself look petty.

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