LG’s new G Flex ad is beyond strange, and not in a good way

March 6, 2014
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http://www.youtube.com/watch?v=WohB8WDYCZ0

In an effort to further promote their flexible smartphone, LG has released a brand new commercial for the LG G Flex that goes way beyond “quirky”. The ad starts out relatively normal enough, with a birthday celebration and the gifting of an LG G Flex. Upon taking the G Flex out of the box, however, things get weird quickly.

Instead of a phone, the guy’s hand is apparently the phone, complete with a mouth, beard and an ear. In the commercial the guy even feeds the phone, which in turn feeds the person he’s talking to on the other line. Things get even creepier in the last few seconds of the ad — so be appropriately prepared for some top-of-the-line strangeness.

The idea behind the commercial is that the LG G Flex is the “most human phone ever”, and that’s nearly like an extension of yourself. That’s a solid message, it’s just too bad that the commercial itself is such a train wreck to watch and leaves you feeling more than just a little creeped out.

We have to wonder what LG was thinking when they made this one since it’s not funny, and it’s pretty terrible to watch. On the other hand, just about every mobile tech site on the web is reporting on this ad, so at least it is bringing attention towards the LG G Flex. We’re just not sure if this is the kind of attention LG was looking for.

If you’d like actual details about the LG G Flex, you might want to check out our full review, instead:

What do you think of LG’s latest ad: confused, scared, need an adult? Or perhaps you actually enjoyed it? Give us your take in the comments.

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