Google has been the subject of an anti-trust probe by the Federal Trade Commission (FTC) for the last two years, over the search giant allegedly giving competitors lower rankings in search results to promote its own products.
FTC was expected to wrap up the two year old case before the end of this month, but a new report has surfaced that says the decision could be delayed for a few weeks. The Wall Street Journal was first to report that the delay is due to the parallel investigation in the European Union, where investigators have taken a hard line against the search giant.
The EU has given Google a month to come up with detailed proposals to resolve the two-year old investigation into Google’s search practices. The competition regulator has been taking in settlement proposals from Google since July, but has not agreed on any of them so far.
While Google has agreed on making changes to its search results, the company is reluctant on letting regulators interfere in its search algorithms. It is widely believed though that the search giant would walk harmless at the end of this investigation.
The exact date for the announcement of a decision is yet to be made public by the FTC. The Commission’s decision is expected to come in 2013, while Google could settle with the European Union in January. If found guilty in Europe, Google could face a fine of up to $4 billion, which is 10 percent of its global revenue.
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So as a consumer I choose to use a product because I like it over the other less useful products. This in turn becomes the EU’s job of getting into my choices and financially hitting a company up for “fines”.
The EU has become nothing more than a common thug or shakedown artist with their ridiculous fines they levy. If Bing, Yahoo and the like can’t make it whose fault is it, not the competitors, its their fault. Make a better product or get out of the game.