Think that $640 off-contract price for the Samsung Galaxy S4 is expensive? That’s peanuts, at least compared to the $1300 – $6500 that it will cost to bring home upcoming Android handsets from Adaia.
If you are now scratching your head wondering who Adaia is, they are a brand new Finnish startup that is lead by a former Nokia employee, Heikki Sarajärvi. As you already guessed, the startup’s goal is to create high-end luxury phones.
Adaia is far from the only “premium” handset maker, as companies like the formally Nokia-owned Vertu certainly come to mind. So what sets Adaia’s phones apart from the luxury competition? Adaia aims to create an expensive phone that is way more than just a status symbol.
The idea is to create a mobile device that looks great and fits in nicely around the office, but can also work well with an active lifestyle. The company’s website even bills their products as ‘adventure smartphones’:
“With the world’s first Adventure Smartphone, you can push the outside of the envelope anywhere in the world, under any circumstances – with a single, beautifully designed device.”
So why Android? As Heikki says “there is no alternative.” We certainly agree, though I have a feeling that Heikki’s former boss probably doesn’t.
Adaia has yet to reveal its actual product line-up, but we can look towards their current prototype to get an idea of what to expect. We don’t know what kind of processor, RAM or storage the prototype packs, but we do know it has quite a few unique features.
Most of us wouldn't spend $1000+ pricing for a smartphone, but there are certainly folks that would love the idea of a phone that truly can take any abuse thrown at it.
For starters, the phone has an extremely durable design that utilizes titanium reinforcements and hard plastic.
There are also functions such as the ability to hot-swap batteries at the push of a button, and even an integrated satellite antenna.
Even more impressive, the phone can apparently withstand water depths of down to 10 meters, and altitudes up to 9000 meters. Try that with other “durable” handsets like the S4 Active.
On the downside, the current prototype has just a 4.8-inch display and a pretty hefty weight, at 250 grams. Yes, that’s even heavier than the Nokia Lumia 920.
We have to admit, this 250-gram Android prototype sounds rather impressive. Most of us probably wouldn’t spend $1000+ pricing for a smartphone, but there are certainly folks that would love the idea of a phone that truly can take any abuse thrown at it. What do you think, can Adaia find success in the extremely-durable handset market?