Bradley Horowitz, Vice President of Product Management for Google+ made an exciting announcement today at the LeWeb conference in London. He announced that Android newcomer, Flipboard, is slated to join the ranks of Buddy Media, Hootsuite, Context Optional, Hearsay Social, Involver, and Virtue as a Google+ trusted partner.
If you aren’t aware, Flipboard is a top, unique news reader application previously exclusive to iOS. Flipboard creates beautifully designed, personalized magazines for all your news fed content. Flipboard comes with support for many popular news websites from around the web. On top of that, you can integrate existing services you use such as Twitter, Facebook, and even Google Reader. With the launch of the Samsung Galaxy S3, Android users got their first official look at what this highly successful news reader app can do. Besides the Galaxy S3, Flipboard is in private beta and plans to make their application available on a much larger scale via the Play Store in the very near future.
Google has been very selective with granting full API access to Google+ in the past. What’s truly exciting about the announcement of Flipboard getting official Google+ integration is that up until now, this sort of API treatment wasn’t available to the masses. For example, users had to be part of Hootsuite’s Enterprise program, a task that the average Google+ user could not tackle. The API access will allow true Google+ integration with Flipboard users allowing them to Google+ comment, +1 Flipboard items, and share content directly to their Google+ Circles. Horowitz said “It works like it should” and “Flipboard has done an amazing job. “
If you want to give Flipboard’s latest beta version a try, you can snag it here. Please note, Google+ integration is not available at this time. However, you’re welcome to try it out anyways. Enjoy.