Android is a platform known for its flexibility and customizability. But while many would prefer to have their choice of user interfaces and applications, some would rather focus on key functionalities, such as being able to call, text, email and browse the web.
These major functionalities are sometimes buried within layers of apps and UI add-ons, and smartphones tend to have a higher learning curve than, say, feature phones. When accessibility is key, it should not take a user dozens of taps just to access an oft-used feature.
This is the ethos of Zilta, an Irish startup that is focusing on re-designing the Android user experience from ground up. Initially [...]