Facebook to target advertisements based on user ID, email, mobile number

August 31, 2012
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    We’re friends, you and I (and a billion other people).

    Facebook isn’t exactly the most trusted company when it comes to user privacy. A new policy might be cause for concern for some users. Facebook is now allowing premium advertisers to target their campaigns based on mobile numbers and email addresses.

    The new functionality, currently being tested among select advertisers, will require advertisers to upload their own customer lists, which may include email addresses and mobile numbers. Said functionality was temporarily available in the Power Editor tool, reports Inside Facebook and is accessible through a “Custom Audiences” tab.

    Facebook has pointed out, though, that this feature will not give advertisers any additional information over what they already have. The functionality will only match Facebook users with the email address, user ID or mobile number that an advertiser already has on their own database.

    The feature has been in private testing for some time now, and will soon roll out to users with access to Facebook Premium.

    Is Facebook going too far in ad targeting? Is ad-targeting through mobile numbers, user ID and email address an affront to user privacy, or will these help Facebook improve its user experience by ensuring social network users only see ads that are likely to be interesting?

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    Comments

    • enough-is-enough

      goodbye facebook .hello google plus

    • http://www.facebook.com/people/Bob-Couttie/581601504 Bob Couttie

      So now I’m going to be targetted for the religious advertising I tried so hard to stop them sending me. Grrrrr.

    • http://petercast.net Peterson Silva

      “Facebook has pointed out, though, that this feature will not give
      advertisers any additional information over what they already have.”

      No, but it will give them power. Before, they had your e-mail address, but they wouldn’t clutter your facebook with ads (e-mails have powerful junk filters nowadays, anyway, so their having your e-mail wasn’t so annoying before).

      “will these help Facebook improve its user experience by ensuring social
      network users only see ads that are likely to be interesting?”

      Err, the fact that the marketers have my e-mail doesn’t mean anything. I mean, there are thousands of ways to get an e-mail list. The ads shown aren’t necessarily going to be about things I’ve signed up for.

      Well, summing up, _that’s_ another reason I don’t use Facebook…

    • http://www.facebook.com/maximo.arriola Maximo Arriola

      All I have to say to this is Firefox & Ad Blocker Plus. BOOM! Haven’t seen an ad in years on facebook!

      • http://twitter.com/CarlosFrancoZ Carlos Franco Z.

        Same here!!! ABP works in Chrome very well too!

    • facebook

      woooooowwwwwwwwww

    • Uh oh

      Bigger issue here is that FB will then “have” all their advertisers customer lists. If they ever try to use that data or a little part of it…or if some of it leaks, even after 5 years…I don’t trust FB at all.

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