Facebook has really been stepping up its mobile game lately by adding more and more features geared specifically to mobile users. This is undoubtedly in response to the pressure from Wall Street after going public last year.
It seems the hard work has finally paid off, as Facebook has overtaken Google Maps, becoming the top mobile app in the United States. According to ComScore, Facebook’s numbers have shot well above Google Maps’.
To be fair, this most likely has a lot to do with Apple removing Google Maps from iOS 6. However, as we have seen, Google’s new iOS app is becoming incredibly popular due to the huge Apple Maps flop. Nevertheless, Facebook’s engineers still deserve some credit, as their efforts are certainly commendable.
ComScore provides additional app statistics and show that five out of the top six mobile apps are produced by Google. This leads us to believe that Google will probably make a comeback in the coming months.
However, ComScore provided another interesting piece of information: how much time users actually spend using apps. Ultimately, users have always spent more time using Facebook’s app as opposed to using Google Maps. Facebook accounts for 23% of time spent on mobile apps while Google accounts for 10% with all of its apps combined.
The fact that this didn’t happen sooner is absolutely astonishing. It is incredibly difficult to find a person who isn’t on Facebook nowadays (while not impossible). Why has such an enormously popular service failed to be the number one app for so long? The answer was simply that the interface and features offered by the official app left a lot to be desired. No longer is this the case, as users have apparently decided that Facebook’s latest additions are worth getting the app. We will have to wait and see if Facebook’s new features are enough to keep them ahead of the competition.